Lunch & Learn

Improve student enrollment and retention with centralized marketing oversight

Higher education institutions have undergone a massive digital shift when it comes to how students (both prospective and current) interact with them. Declining enrollment rates, disjointed digital tools, and siloed teams make marketers' jobs harder than ever, particularly in the face of uncertainty about the economy and concerns about overall funding for higher education. Access to a deluge of analytics data, like search traffic and page visits, leaves many marketers grappling with consolidation and interpretation. This hampers their ability to inform comprehensive student journey maps or craft powerful marketing strategies across various touchpoints.