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Siteimprove at Adobe Summit in Las Vegas, April 20–22, with meetings in MR54 and booth 131.

April 20-22, 2026 | Las Vegas, NV | Gold Sponsor

Join Siteimprove at Adobe Summit 2026 – Booth #131 & Meeting Room MR54

Book a private meeting (MR54)
Siteimprove at Adobe Summit in Las Vegas, April 20–22, with meetings in MR54 and booth 131.

Heading to Adobe Summit? Stop by Booth #131 to see how you can create stronger digital experiences, reach more of your audience, and get more value from Adobe Experience Manager.

Connect with us!

Stop by Booth #131 to: 

  • Chat with our team 
  • See Siteimprove in action & get live insights

Book a booth meeting (#131)

Book a Private Meeting to: 

  • Get a tailored demo based on your goals 
  • Dive into accessibility, SEO, and content performance 
  • Explore our integration with Adobe Experience Manager & optimizing content directly within your workflows 

Don’t miss our Featured Speaking Session:

Be Seen by Everyone: Why Accessibility Powers SEO, AEO, and Growth 

  • Date & Time: April 22 at 10:30 AM 
  • Location: Session S725, Murano 3306
  • Speakers:
    • Laura Squires, Director of Digital Publishing, Health Care Service Corporation
    • Jeff Coyle, SVP Head of Strategy at Siteimprove 

You’re hearing a lot about SEO, AI search, and answer engine optimization (AEO), but what if the biggest reason your content isn’t being found or converting has nothing to do with keywords or tools? Rather strong website fundamentals, including digital accessibility, is the foundation that modern search engines, AI readers, and real people rely on to discover, consume, and act on your content. When accessibility is missing, at least 25% of your audience can’t fully access your digital experiences, and search engines struggle too. Learn how to connect accessibility and governance to higher conversion and stronger SEO and AEO performance while meeting the growing compliance requirements across industries.

We look forward to connecting!

Speakers

Jeff Coyle, SVP, Head of Strategy at Siteimprove & Co-Founder of MarketMuse

Jeff Coyle

SVP, Head of Strategy at Siteimprove & Co-Founder of MarketMuse

Jeff is an AI content marketing expert with more than 25 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology

Laura Squires, Director of Digital Publishing, Health Care Service Corporation

Laura Squires

Director of Digital Publishing, Health Care Service Group

Laura has been in communications at Health Care Service Corporation for 19 and 3/4th years, and has another 10 years in other health care communications roles. Today she spends most of her days overseeing the Generative and Agentic AI panic and planning for HCSC’s Marketing division. Her team manages the company’s six websites, five blog sites, and four e-newsletters. Laura started her career as a newspaper reporter working on a DOS computer that crashed daily and ran at the speed of sloths. Over the years she used the first MAC, created a company’s first website, wrote award-winning features for a print alumni magazine, hit send on a company’s first email newsletter, carried a pager, wore suits with shoulder pads and worked long hours on little sleep while raising three children and one husband.