2. What are cookies and other tracking technologies?
- Traffic data
- Location and IP address
- Communication data
- Operating System
Pixels, web beacons, and tags are types of code or transparent graphics that contain a unique identifier. These technologies provide analytical information about user experience and help us customize our marketing activities. In contrast to cookies, these technologies are embedded invisibly on web pages or in emails. A tracking pixel is a HTML code snippet which contains a unique identifier about a website visitor and is used for tracking user behaviour on a website.
3. Personal Data and Cookies
- For strictly necessary cookies, Siteimprove relies on the legitimate interest to maintain an fully operational website for marketing purposes.
- For optional cookies, Siteimprove relies on your explicit consent to process your personal data, which you provide and manage through our cookie consent management platform. If you consent to optional marketing cookies, Siteimprove allows third parties such as advertisers to collect your personal data when browsing the Siteimprove website.
4. How to manage Cookie consent
When loading the Website for the first time, you are asked to select Cookie preferences. By default, only essential cookies are loaded. You may choose from the following options:
- By clicking on "Allow all cookies" in the cookie banner, you consent to Siteimprove using all Cookies as described in the table below.
- By clicking on “Customize”, and then “Allow selection” in the cookie banner, you consent to Siteimprove using the selected categories of approved Cookies as described in the table below.
- By clicking on “Only necessary” in the cookie banner, you opt-out of all non-necessary Cookies as described in the table below.
You may at any time withdraw consent or change your Cookie settings by clicking on the Cookie settings icon, which is located on the bottom left corner of your screen, and select “Withdraw your consent” or “Change your consent”.
5. What Cookies does Siteimprove use on the Website?
Below you can see which Cookies the Website uses, for what purposes the individual Cookies are used, who sets the individual Cookie and how long Cookies are stored on your devices: