Every marketing team has experienced the heart-stopping moment when you realize an email campaign contains a mistake, after it's already landed in thousands of inboxes. Unlike website content, you can...

Your marketing database holds customer data from five different countries. Each has its own data protection laws. Each requires different retention periods. Each carries steep penalties for violations...

Accessibility

If your government website has error messages, your concerns should be twofold: user frustration and violation of civil rights. The Department of Justice's recent ADA Title II guidance sets clear stan...

Your email content is polished and ready. After three rounds of revisions (and a thorough email marketing audit from the creative team) you're about to send it to your email list of 50,000 subscribers...

Brand Consistency

Your website's visual elements tell customers who you are before they read a single word. But what happens when your brand colors shift between pages, your logo appears in different sizes, and your ty...

Brand Consistency

Your marketing team publishes hundreds of pieces of content across dozens of channels. But does every piece sound like it came from the same company? Without a clear brand voice, the answer is likely ...

SEO

If you make your website more accessible to people with disabilities, Google will reward you with 12 percent more traffic. Seriously. A combined study by Semrush, AccessibilityChecker.org, and BuiltWi...

Brand Consistency

Brands transcend beyond mere logos and slogans to embody the essence of a company's identity and promise. That expansive notion of “brand” means companies can make an impression in a host of ways, but...

Brand Consistency

“Women belong in the kitchen.” That’s what Burger King’s United Kingdom division posted on X (then Twitter) on International Women’s Day back in 2021.  Seriously. As the first in a series of tweets t...

Any marketer will tell you email marketing is a huge channel for growth, whether you’re marketing to prospects, partners, or existing customers.   It’s also a channel with particular risk because you ...