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Website Redesign
Lessons learned from a speedy website relaunchWebsite relaunches are a huge undertaking, and recently we were faced with pulling off one in just two months as part as our rebrand. In addition to completely new graphics and page designs, we needed...
By Megan Moeller
Okt 14, 2024
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My journey from MarketMuse to Siteimprove
As both MarketMuse’s Chief Strategy Officer and one of its co-founders, I’m happy to share how excited my team is to join Siteimprove. It’s been a long and fulfilling journey for those of us at Market...
By Jeff Coyle
Okt 09, 2024
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martech
BREAKING NEWS: Siteimprove enters a definitive agreement to acquire MarketMuse!I’m thrilled to share with our customers, partners, and results-driven marketers everywhere that we have acquired an AI-powered strategy platform: MarketMuse! This acquisition is a landmark moment in ...
By Shane Paladin
Sep 27, 2024
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Website Redesign
How to rebrand a company (and know when it’s the right time)If you work in marketing, little is as exciting (or daunting) as a rebrand. Having just gone through one at Siteimprove, I can tell you that changing your business’s look and updating your messaging (...
By Iza Misiorny
Sep 10, 2024
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Performance
AI and open banking spawn more innovationWhen it comes to online banking, Australia is a trailblazer. According to the Australian Banking Association, as of 2022, 98.9 percent of banking transactions in the Land Down Under are made online or...
By Lane Baumeister
Aug 30, 2024
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Digital Certainty
5 Data-driven digital strategies for ANZ governmentsThe Australian Government has set a bold vision for 2030 through its Data and Digital Government Strategy, which aims to deliver simple, secure, and connected public services for all citizens and busi...
By Lane Baumeister
Aug 01, 2024
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SEO
Erratic organic traffic is the new normalHas your site suffered from erratic organic traffic numbers in recent months? If so, know that you’re not alone. Reports around the globe and in every sector of the internet are reporting less organic...
By Eric Carlson
Jul 23, 2024
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Accessibility
The importance of web accessibility for businesses of all sizesAccording to a Wall Street Journal article published over the weekend, Kramer Knives, a two-person company that makes kitchen knives, recently faced a lawsuit from a visually impaired individual who w...
By Izabela Misiorny
Jul 19, 2024
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Data Privacy
Buyer beware: GA4 isn’t compliant with HIPAAIf there’s one thing that healthcare websites need to be aware of when they’re evaluating an analytics solution, it’s this: Google Analytics (GA4) is not a HIPAA-compliant choice. The risks of GA4 ...
By Matthew Bebenek
Jul 09, 2024
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Website Management
Wider horizons ahead: We’ve extended Sitecore integration into XMCloudSitecore’s cloud-based content management system can smoothly weather high traffic and sudden peaks, which has attracted marketers and developers alike to its CMS shores. However, flexibility and easy...
By Siteimprove
Jul 02, 2024