Google's latest update to their analytics suite, Google Analytics 4 (GA4), includes sweeping changes that will impact your digital strategy. That's where Siteimprove comes in. Unlock powerful insights into visitor behavior, intuitive dashboards, and easy-to-use reporting. We’re an all-in-one analytics partner, helping you make the most out of your data.
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Understand the ‘why’
Hard numbers are all well and good. But your funnel comes from sampled data. Our tools put the ‘why’ behind your data, so you can spend more time on business decisions – and less combing through raw analytics.
Know your target audience inside and out
Our Behavior Map feature helps you identify successes and shortcomings. Get a clear, visual, page-level understanding of how your visitors act on your page. Set objectives that respond to your customers’ real-time actions.
Personalized customer support
All our customers get a personal touch. We’re responsive when your needs change, and our implementation team provides customized onboarding, migration, training, and support from day one.
We’ve designed a tool that’s easy to navigate with prioritized recommendations on how to optimize your site. In short, that means your marketing team won’t have to learn BigQuery or SQL to get the data you need. Don't believe us? G2 users have found that Siteimprove was easier to use than GA4.
Siteimprove
GA4
Siteimprove Analytics isn’t just event-based like GA4: it’s both event and goal-based. Blending both forms of tracking not only helps you capture major website events, but lets you adjust your goals retroactively while you drive your bottom line. And that means you can focus on data-driven improvements where they count.
Siteimprove
GA4
Data is modeled differently between UA and GA4 and can’t be migrated between updates. This means you’ll be losing your historic UA data no matter what platform you use–whether that’s GA4 or Siteimprove. But, if you’re already starting from scratch with new data and a new tool, choosing Siteimprove gives you a solid foundation for your new strategy. We’ll house your data (and make it work harder) for your next step in the journey.
Siteimprove
GA4
We’ve designed Siteimprove Analytics and our included data flows to be GDPR-compliant. While GA4 features more safeguards around IP address processing and third-party data than UA, it’s not considered fully compliant with all EU data privacy regulations by numerous European data protection authorities.
Siteimprove
GA4
Understand how users interact with your digital platforms with Siteimprove’s Behavior Maps. We help you find the obstacles in your funnel, so you can remove the barriers to conversion and improve the on-site experience. All in real-time.
Siteimprove
GA4
While GA4 specifically offers SEO and web analytics tools, Siteimprove delivers a full marketing analytics package. Unlock a suite of powerful marketing products and optimize your digital assets with our SEO, Accessibility, Quality Assurance, and Content Experience tools.
Siteimprove
GA4
Our experts lay the foundations for your success. Siteimprove provides implementation support to set-up your analytics tracking, so can get started straight away, without worrying about getting lost in the options.
Siteimprove
GA4
Identify actionable tasks that have the highest business impact. Siteimprove’s Core Wins feature helps you effortlessly find and roll out simple yet highly effective wins across your digital experiences, achieving substantial performance boosts with minimal time or resource investments.
Siteimprove
GA4
See how Siteimprove Analytics helps marketing teams across the globe understand the ‘why’ behind their data, get deeper insights into their users’ needs, and reach their goals with personalized support.
The complete solution to optimize your online presence. Siteimprove has been a reliable and valuable tool for improving the quality of all our websites; it has provided us with a wide range of options and features to cover all essential aspects of websites, from SEO analysis and web accessibility to performance and content; it has helped us maximize our online presence.
Jonah A.
User Experience Designer
— Information Technology Services Company
Siteimprove gives you measurable actions to improve the website's content quality, accessibility, and SEO. It doesn't just give you the scores and tell you how great you are doing. The tool actually sorts out different actions to fix and improve your website. It's like having a non-stop SEO audit on your site every week.
Michael Y.
Web Designer
— Utilities & Energy Company
Our experts at Siteimprove have been preparing for this changeover since GA4 was released in 2020. We’re here to guide you through the complexities and answer any of those burning questions you might have. Want a more in-depth run down from our experts? Check out our on-demand webinar, where we dive into choosing the right analytics tool for your team. Or get up to speed with our blog post on the key differences between UA, GA4, and the Siteimprove platform.
