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Siteimprove Leadership Team

Shane Paladin, Chief Executive Officer

As CEO of Siteimprove, Shane is passionate about empowering brands to create digital experiences that not only perform, but matter. He drives the company’s vision, strategy, and leadership, drawing from 20+ years of experience in enterprise software spanning the United States, Europe, and Asia. Shane has held various executive roles at both VC-backed and public companies, most recently with SAP as President of Services, a $4B global business. Additionally, he is a board member at Board International and spends time coaching entrepreneurs in the tech startup community. Shane started his career in the United States Army and completed his master's at the University of Oxford.

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Elliott DeLoach, Chief Financial Officer

Elliott DeLoach is the Chief Financial Officer of Siteimprove, responsible for overseeing Siteimprove’s finance and legal functions in the company’s next phase of growth. Elliott has more than 25 years of experience in investment, M&A, finance, and corporate development roles having worked in banking, private equity, and private and public companies across many industries. Elliott earned a B.A. in Chemistry, cum laude, from Amherst College and a Master's in Business Administration from Harvard Business School.

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Don Matejko, Chief Revenue Officer

As Siteimprove’s CRO, Don leverages over 25 years of experience in building and leading high-performance revenue organizations such as SAP and Adobe. Don is passionate about developing and executing go-to-market strategies that strengthen customer relationships and penetrate new revenue streams. In his current position, he leads Siteimprove’s global sales, partner, and customer success teams to drive growth and scale for the business. Prior to joining Siteimprove, he held positions as CRO in four other tech companies, as well as EVP Global Sales and Field Operations at SAP and SVP, Digital Marketing Enterprise Sales for the Americas at Adobe. Don also supports early-stage companies and social impact initiatives in the digital space as an active investor, advisor, board member, and limited partner.

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Izabela Misiorny, Chief Marketing Officer

With over a decade of experience in marketing, Izabela is a CMO with a passion for growing value-driven brands and empowering marketers with tools that help them do more with less. In her current role, she is responsible for driving brand awareness, product positioning, and demand for our state-of-the-art solutions worldwide. Prior to becoming CMO, she was Siteimprove’s SVP, Product Marketing; she also led product marketing teams at Signify and Phillips Lighting. Iza earned her master's in international economics from Warsaw School of Economics and a CEMS master's in international management.

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Arjang Parsa, Chief Product and Technology Officer

Arjang is the Chief Product & Technology Officer of Siteimprove. An executive technical leader with deep expertise in enterprise customer strategy, he has spent the last decade developing and executing such plans at HPE, Microsoft, and most recently AWS. During his time at AWS, he led the customer solutions architects and go-to-market plans for 35+ services, driving a revenue increase from $0.3B to $1.5B within 36 months. As Siteimprove’s CPTO, Arjang is building a unified vision for how our product and technology departments approach product development, ensuring technological feasibility aligns with market needs and business goals. Prior to entering the enterprise tech space, he was a software engineer before earning his MBA in Manchester, and then founder of a tech consultancy in Canada that served clients including American Express, Microsoft Canada, CBIC (Canada Imperial Bank of Commerce).

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Britt Provost, Chief Human Resources Officer

Britt is a people and talent executive with over 20 years of experience in the global and growth tech space. As CHRO of Siteimprove, she ensures that the company delivers progressive career experiences and programs for the community through the daily efforts of her team of HR professionals. Her previous roles include Chief Human Resources Officer at Accolade, Promethean, and Apptio, as well as extensive experience as a strategic advisor with senior executives, boards of directors, and compensation committees. Britt earned her bachelor’s in art history from the University of Washington and her MBA from the University of Colorado.

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Mads Sørensen, General Counsel

Mads Sørensen is the General Counsel of Siteimprove, overseeing Siteimprove’s global legal organization including contracts, compliance matters, corporate governance, risk management, vendor management and M&A support. Prior to Siteimprove, Mads was an Attorney at Plesner working with EU and Danish competition law matters as part of the EU and competition law team. Mads earned a Bachelor of Laws and Master of Laws from the University of Copenhagen.

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