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Check Mate: Bringing out the humanity in your marketing data (NA)

Marketing performance and data analysis are attached at the hip. Collecting and analyzing that data correctly empowers you to take action, produce tangible results, and drive revenue across your entire organization.  

In our upcoming webinar, Bringing out the humanity in your marketing data, Christopher Penn will walk us through the process of data analysis, and how to use that data to deliver on the promise of amazing content experiences for everyone. As co-founder and Chief Data Scientist of, Chris has expertise on how the exploratory data process works – giving you a solid understanding of what you're working with from start to finish. 

Join Siteimprove CMO Kevin Bobowski and Christopher Penn for more on: 

  • The data analysis process as a marketer (including the tech, people, and other elements involved) 
  • Whether your current analytics tool is cutting it – or even giving you the right information 
  • Ways to get more out of the data you collect 

This is the third webinar in our Check Mate: The Routines of Success series. Each session focuses on one essential marketing topic and boils it down into a checklist of its own. The series is hosted by Siteimprove CMO Kevin Bobowski and features marketing thought leaders who'll share their expertise on every element of the ultimate marketing checklist. 


Meet our featured speaker 

Christopher S. Penn, co-founder and Chief Data Scientist at 

Christopher is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. As a recognized thought leader, best-selling author, and keynote speaker, he has shaped several key fields in the marketing industry. Currently, at Trust Insights, he's responsible for the development of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development. 

Register here