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Leading the industry: How Shell turned EAA compliance into competitive advantage.

Jun

11

North America:

Europe:

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In the last edition of our EAA webinar series, we’re thrilled to spotlight Shell’s journey toward accessibility leadership. As a global company and influential brand, Shell upholds the highest standards with an unwavering commitment to its customers. When the digital team first began developing its EAA response in 2023, they recognized that mere compliance wasn't enough. Two years later, Shell exemplifies what it means to move beyond basic requirements and set the bar for digital excellence.

This session will explore how Shell integrated accessibility into its entire digital operations and has achieved a fully embedded, organization-wide accessibility strategy. The focus will be on practical implementation, with real-world examples, tools, and key decisions that enabled Shell to transition from EAA response to proactive digital innovation.

Key topics we’ll explore:

  • Shell’s accessibility journey and their inclusive culture
  • Building internal advocacy to drive awareness and adoption of accessibility across global teams, partners, and agencies
  • Examples of how Shell leverages the Siteimprove platform in their processes

Whether you're still forming your EAA strategy or already looking to scale it, this session offers a behind-the-scenes look at how one of the world’s most recognized brands is meeting and exceeding customer expectations by making accessibility an integral part of their digital strategy.

Attendees will leave with a clear vision of what leadership looks like in accessibility and actionable steps to elevate their own strategies from compliant to exceptional.

Ask the experts: Have questions about the impact of the EAA on your digital strategy? Send them in advance or ask live during the webinar — our experts are ready to guide you.

Secure your spot to gain valuable insights and practical strategies.

Can’t attend live? Be sure to register to get a recording post webinar.

Speakers

Maria Jurish Aguinaldo, Digital and Social Media Advisor, at Shell.

Jurish Aguinaldo

Digital Excellence Advisor at Shell

Jurish has joined Shell as Digital and Social Excellence Advisor – APAC on 7 February 2022, based in Manila, Philippines.

She collaborates with businesses across the APAC region to provide strategic insights and guidance on enhancing their digital presence through websites and social media. Beyond her regional work, she plays a key role in championing digital accessibility, contributing to global communications initiatives aligned with the European Accessibility Act at Shell.

With over 13 years of digital experience, she began her career at a digital agency, gaining expertise across diverse sectors including FMCG, retail, banking, aviation and the like. Her skill set spans content creation/management, media buying, digital PR, and strategic planning. Prior to joining Shell, she led digital transformation initiatives for global F&B and fitness brands, bringing a good mix of leadership and innovation to the Philippines and broader APAC region.

Outside of work, Jurish enjoys caring for her seven dogs, going on nature walks and beach trips, traveling to experience different cultures, or simply unwinding with her favorite movies and series at home.

Samiksha More, Digital Excellence Advisor APAC, at Shell.

Samiksha More

Digital Excellence Advisor at Shell

Samiksha More has joined Shell as Digital and Social Excellence Advisor - APAC on 3 July 2023, based in Manila, Philippines.

Her role involves providing strategic consultations and guidance on websites and social media platforms. She is also responsible for publishing most confidential global projects. In addition, she plays an essential role in advancing digital accessibility, contributing to initiatives aligned with the European Accessibility Act, and supporting enhancements in technical processes and automation globally.

Before becoming part of Shell, she gained extensive experience working at Accenture for 9 years while supporting Shell offshore digital operations. She first embarked on her journey as a content web-publisher and later collaborated with various colleagues at Shell as the deputy DEA for the CEE & MED region. In subsequent stages, she played a vital role in supporting our APAC markets while simultaneously leading a team of editors at Accenture.

Samiksha holds a master’s degree in Information Technology from Mumbai University. She was born and raised in Mumbai and made the exciting move to Manila to work directly with Shell.

Samiksha is a subject-matter expert in various tools such as AEM, Formstack, and Gist. She has been instrumental in recommending and implementing solutions based on these tools.

When not at work, Samiksha spends her free time on self-improvement and recreation. She practices Yoga, is learning piano, and pursues other passions, which include dancing, traveling, and trekking. Currently she is eager to immerse herself in the local culture, and learn about the people, food, and traditions in Manila.

Izabela Misiorny Head of Solutions Marketing and Evangelism at Siteimprove.

Izabela Misiorny

Head of Solutions Marketing & Evangelism at Siteimprove

With over a decade of marketing experience, Izabela is the Head of Solutions Marketing & Evangelism at Siteimprove, shaping strategic messaging, thought leadership, and market education. Previously CMO, she led brand, demand, and product marketing, driving a company rebrand and major product launches. She also held leadership roles at Signify and Philips Lighting. Izabela holds a master’s in international economics from the Warsaw School of Economics and a CEMS master’s in international management.