Get Ready to Transform Your Digital Strategy with Siteimprove + MarketMuse.

1. Is MarketMuse included with a standard Siteimprove package? Or is it an add-on?

MarketMuse is available as an add-on to your Siteimprove package. Contact your account manager for details on integrating MarketMuse into your current plan.

2. Does MarketMuse use AI?

Yes, MarketMuse uses AI to provide insights, create content briefs, and optimize your content strategies. AI can be customized to align with your organization’s guidelines, including options for enabling or disabling certain functionalities.

3. Will the MarketMuse capabilities be rolled into the existing Siteimprove platform? Or will they be two distinct portals?

MarketMuse and Siteimprove are being integrated into a unified platform. However, during the transition, some features may be accessed through separate portals to ensure a smooth experience.

4. If you are a current MarketMuse account holder, what changes with the acquisition of Siteimprove?

Existing MarketMuse customers will continue to access their services as usual. Over time, you will benefit from additional integrations with Siteimprove features, enhancing the overall value of your subscription.

5. How will existing MarketMuse customers access services once the platform is integrated into Siteimprove?

MarketMuse users will gain access through the Siteimprove dashboard, where additional tools and insights will be available as part of the unified platform. We’ll provide detailed guidance to ensure a seamless transition.

1. Does it scrape the SERP for suggestions of content formats like video?

Yes, MarketMuse analyzes SERP data to recommend content formats, including video, based on what performs best for a given topic.

2. For large sites (>5,000 pages), do you have recommendations for scoping/identifying page subsets for better clustering?

MarketMuse uses AI-driven clustering to help prioritize and group content into subsets. This ensures that your most valuable and relevant pages are optimized efficiently.

3. Does MarketMuse have a generative AI tool to draft the content, too?

Yes, MarketMuse includes generative AI capabilities to draft content based on data-driven insights. These drafts align with best practices for SEO and audience relevance.

4. Can MarketMuse handle other languages than English (e.g., Danish)?

Currently, MarketMuse primarily supports English. However, additional language capabilities are being explored as part of future updates.

5. Once a piece of content is created using this workflow, how do you gauge if it actually worked or is performing as it should?

MarketMuse provides post-publication analytics, tracking metrics such as engagement, rankings, and conversions to evaluate performance and guide further optimization.

6. Can you layer in data with reports?

Yes, MarketMuse allows you to integrate external data sources into your reports, providing a comprehensive view of your content’s performance.

7. Can you identify a specific audience/persona for the content before generating the content brief?

Yes, MarketMuse can align content briefs with target audience personas by analyzing relevant data and aligning recommendations with audience intent.

8. Can MarketMuse provide recommendations on content personalization beyond standard webpage content?

Yes, MarketMuse can recommend personalized content strategies, such as geographically tailored messaging, without negatively impacting SEO.

9. Will there be integrations between Siteimprove and MarketMuse, or are they separate products?

Siteimprove and MarketMuse are being integrated, allowing users to access MarketMuse insights directly within the Siteimprove platform for a seamless experience.

1. Can you share some examples of how this would be used in higher education?

Higher education institutions can use MarketMuse to optimize program pages, research hubs, and editorial sites. For example, the tool helps prioritize content that resonates with prospective students based on search trends.

2. I’m in higher ed; can I use this for both editorial sites and key program pages on our main site?

Absolutely. MarketMuse supports multi-site strategies, enabling you to optimize both editorial content and key program pages with tailored insights.

3. Does MarketMuse consider government requirements like keeping content at a 6th-grade reading level?

Yes, MarketMuse analyzes readability levels and provides recommendations to align with specific standards, including those required by government agencies.

4. Do you have examples for government agencies?

Yes, government agencies use MarketMuse to streamline content creation, prioritize high-impact pages, and ensure accessibility compliance while maintaining SEO performance.

5. I manage a large local government website. How would MarketMuse streamline content to avoid internal competition?

MarketMuse helps reduce content overlap by clustering related topics and identifying gaps. This ensures your content works together rather than competing for visibility.

6. Google is keeping users inside its ecosystem (e.g., PAA, AI Overviews). How can brands better track this dynamic when organic traffic is impacted?

MarketMuse tracks trends in Google’s ecosystem and provides strategies to adapt, such as creating content that targets zero-click features or complements AI overviews.

7. I assume rankings are pulled from Siteimprove. Can it track regional/local rankings and provide content tracking for zero-click environments?

Yes, rankings and zero-click features can be monitored, allowing you to understand and optimize local and regional performance as well as snippet visibility.

8. Isn’t AI changing how information will be delivered in the future, especially with search engines like Google?

Yes, AI is transforming search. MarketMuse prepares your content to thrive in AI-driven environments by focusing on quality, intent alignment, and strategic visibility.