New and (Site)Improved: 2024 Q2 Product Release
Your data decoded: Power site performance with sharper insights
It’s become a mantra in marketing: “Do more with less.” So how do you do that and demonstrate profitable growth? How do you wade through reams of data to determine what can really propel your business forward?
Our latest launch is designed to help marketers navigate the overwhelming influx of data that can crowd their days and enter a realm where insights are instantly comprehensible and easily shareable across the organization.
Expect tools that put more control in marketers’ hands and bring visibility to audience value, at all stages of the customer journey.
Prepare for tools that turn that deluge of data into clear, actionable insights and help shift focus to winning over the 95 percent of site visitors who don’t convert. Plus, get ready for simplified code-free controls that put marketers in the driver’s seat.
Introducing Top Paths
Content performance in terms of conversions is notoriously hard to track. Top Paths helps teams identify and focus on what works best. Evaluate content within the conversion journey to refine strategy and boost conversions, then use those insights to confidently plan, prioritize, and optimize content for maximum impact.
Go from fixating on conversion to elevating engagement
Gain more insight into the value of non-converting audiences with Visitor Engagement Score, our new foundational metric. It’s an easy-to-understand, at-a-glance rating that can be personalized for any level of specificity. Rely on it to measure progress overtime.
We’ve simplified event tracking
Say goodbye to web developer requests and Siteimprove support tickets. Our No-code Event Tracking tool removes the barrier of technical knowledge and empowers marketers to set up event tracking themselves, so valuable insights into visitor interactions with dynamic elements are always at hand.
Easily oversee a growing digital estate
Reduce the time and effort spent manually organizing reports over several websites with new cross-site reporting capabilities. These holistic views will offer high-level insights on how multiple sites are progressing.