Skip to main content
Request a demo Login

BRAND CONSISTENCY

Keep every page on-brand with AI-powered validation

Empower your teams to deliver consistent content with AI-driven brand governance that’s integrated into your existing workflows.

Request a demo
Woman smiling looking at a tablet.

The challenge of maintaining brand integrity

Siloed teams, manual reviews, and vague guidelines fuel brand inconsistency, legal exposure, and production delays.

  • Decentralized teams lack brand awareness: Divisions, regional teams, and external agencies work in silos, which leads to inconsistencies.
  • Content reviews are limited in scope: Manual checks can't scale across large inventories, leaving issues like unapproved fonts and legal risk unattended to./li>
  • Time intensive manual processes: Manual enforcement of guidelines is slow and prone to errors, plus it unnecessarily drains resources and delays production times.
  • Subjective brand guidelines: Tone of voice and other elements are interpreted differently, resulting in inconsistent messaging.

See how we solve this

Why Siteimprove Brand Consistency?

A typography guidelines interface with a blue tooltip explaining validation for font family, size, weight, style, and letter spacing.

Complement, don't replace

Works seamlessly with your DXP or CMS to validate content so all web assets are consistent.

A color guidelines interface with a blue tooltip explaining validation for background and text colors, ensuring content follows brand color palettes.

End-to-end governance

Automates brand compliance for both legacy and new content without disrupting existing workflows.

A brand voice guidelines interface with a blue tooltip explaining validation for tone, negative tones, long-form descriptions, and on-brand examples.

Scalable AI solutions

Enables teams of any size to streamline governance and elevate content quality at scale.

Siteimprove interface showing brand consistency tools with a list of brand kits and associated pages with brand issues for maintaining consistent branding across digital content.

Build brand trust

Let AI-powered brand checks handle the manual review work to ensure consistent, on-brand messaging.

Siteimprove Brand Check interface showing options to select a website and run brand consistency checks across grouped website pages for consistent digital branding.

Deliver content faster

Shorten review cycles and get instant feedback to accelerate the pace of on-brand content delivery.

A typography guidelines interface with a blue tooltip explaining validation for font family, size, weight, style, and letter spacing.
A color guidelines interface with a blue tooltip explaining validation for background and text colors, ensuring content follows brand color palettes.
A brand voice guidelines interface with a blue tooltip explaining validation for tone, negative tones, long-form descriptions, and on-brand examples.
Siteimprove interface showing brand consistency tools with a list of brand kits and associated pages with brand issues for maintaining consistent branding across digital content.
Siteimprove Brand Check interface showing options to select a website and run brand consistency checks across grouped website pages for consistent digital branding.

AI-powered brand governance built for your team’s workflow

With the new updates, you can now run brand checks on prepublish content and manage multiple sets of brand guidelines across all your brands from one place.

  • Organization-wide content governance across brands: Keep new and existing content aligned with your brand guidelines.
  • Flexible and scalable validation: Check individual pages, groups of pages, or entire websites.
  • AI-powered actionable insights: Get clear guidance on brand voice and visual styles with resolution management.
  • Natural language brand voice definitions: Mirror your brand book guidelines with accurate, nuanced tone of voice interpretations.

Explore key features
Person typing on a laptop on the Siteimprove platform dashboard.

How teams put Brand Consistency to work

Stars with green circle.

Multi-brand management

Manage and apply a separate set of brand guidelines for each of your brands in one place, so local teams stay aligned without new log-ins.

Page group scanning

Run scans across groups of pages that follow a distinct voice, think Investor Relations, Careers, or campaign microsites, without crawling your entire site.

CMS pre-publish checks

Give authors an instant, pre-publish check in the CMS that flags off-brand colors, fonts, and tone before anyone sees them.

"Siteimprove can do work at a scale and scope that we could never hire enough employees to do. Brand Consistency helps us gain internal efficiency, protects our brand as a strategic asset, and improves customer experience."

Brand Director

Global Insurance Company

Use the left and right arrow keys to navigate through the carousel slides. Press the Enter key on the slide you wish to select for more information.

Take the first step toward on-brand governance

See how global teams cut review costs by $230K and speed delivery by 2 weeks.

Request a demo

Brand Consistency FAQs

It helps address challenges like inconsistent messaging across decentralized teams, the limitations of manual content reviews, and a lack of visibility into brand compliance across all web content.

It integrates seamlessly with your existing DXP or CMS to automatically validate both new and legacy content against brand standards without disrupting current processes.

Siteimprove provides organization-wide content governance, flexible and scalable validation checks from page to site level, and AI-powered insights with actionable guidance on brand voice and visual styles.

Key benefits include saving time and effort through automation, building brand trust with consistent messaging, and achieving enterprise scalability for decentralized teams.

Its AI goes beyond simple checks to provide more nuanced and customizable assessments of brand tone and visual style, mirroring guidelines found in traditional brand books.