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Beyond EAA compliance: Build accessibility that lasts

Develop comprehensive, long-lasting accessibility strategies with Siteimprove + Merkle

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Make accessibility central to your digital presence

Whether you’re navigating the requirements of the EAA or striving to achieve a more inclusive digital presence, this webinar recording will equip you with practical insights and strategies to strengthen your website’s accessibility — and your broader digital strategy.

Watch our on-demand webinar to gain expert insights into:

  • The reactive approach to accessibility issues.
  • Why organizations need to adopt a 'shift left' approach to anticipate accessibility concerns and ownership early in the development lifecycle.
  • Real-world examples of successful accessibility initiativesAccessibility is not just about tools or compliance – it's an integral part of a successful and future-proof digital strategy.

Gain instant access to this essential webinar recording.

Watch On-Demand

Speakers

Valentina Tarantini, Technology Consultant & Lead of the Accessibility Initiative at Merkle.

Valentina Tarantini

Technology Consultant & Lead of the Accessibility Initiative at Merkle

With over 12 years of experience in technology, Valentina has dedicated the recent years of her career to advancing accessibility in digital spaces by launching the Accessibility Initiative at Merkle DACH. Her expertise spans various domains, including web development, product ownership, and delivery excellence.

llyssa Russ, Product Marketing Manager, Accessibility at Siteimprove.

llyssa Russ

Product Marketing Manager, Accessibility at Siteimprove

Ilyssa's background in academia, adult learning theory, and marketing has driven her passion for accessibility and assistive technology across both consumer and enterprise products. Formerly an accessibility champion at Apple, she now leads go-to-market strategy for accessibility solutions at Siteimprove, collaborating closely with product, sales, and customer success teams. With a deep belief that accessibility is not just a legal requirement but a human right, Ilyssa brings a user-centered, design-thinking approach to her work—bridging the gap between technical solutions and meaningful human impact. She is especially passionate about demystifying accessibility for marketers and empowering teams to build experiences that are truly for everyone.