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Check Mate

Building social strategies for paid ads that perform

This on-demand webinar will reveal the process behind developing paid social ad strategies that win and features LinkedIn and Facebook ad experts, AJ Wilcox and Jon Loomer.

Watch the on-demand webinar

Watch the seventh webinar in our Check Mate series

If opening your paid ads manager on Facebook and LinkedIn feels akin to lifting the lid of Pandora's box, you're not alone.

With so many micro-decisions to make—between your target audience, placement, format, budget, creative, and more—creating a successful paid social strategy is a complex challenge.

To help you tackle one of the trickiest pieces of your paid marketing puzzle, we've brought in the big guns. AJ Wilcox, founder of the LinkedIn Ads agency,, will help you navigate the murky waters of LinkedIn Ads, while Jon Loomer, Facebook ads educator and owner of Jon Loomer Digital, will help take your ads from meh to Meta.

Hosted by Siteimprove’s VP of Brand Marketing, Ezekiel Rudick, listen to AJ and Jon for an in-depth look at how to:

  • Set up your LinkedIn and Facebook Ads strategies for success
  • Draft the right ad creative for each platform
  • Monitor the most important metrics of ad performance

This is the seventh webinar in our Check Mate series. Each session focuses on one essential marketing topic and boils it down into a checklist of its own. The series is hosted by Siteimprove experts and features marketing thought leaders who'll share their expertise on every element of the ultimate marketing checklist.


AJ Wilcox

Founder of

AJ Wilcox is a LinkedIn Ads pro who, in 2014, founded—THE LinkedIn Ads agency and an official LinkedIn recommended partner. He's managed over $150M in spend on the platform, hosts the LinkedIn Ads Show podcast, and has managed five of the world’s top ten LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and five adorable kids, and his company car is a wicked-fast gokart.

Jon Loomer

Founder of Jon Loomer Digital

Jon Loomer is a Facebook ads educator who started in 2011 and his private community in 2014. Jon focuses on the most advanced Facebook advertising topics, helping his community look good and reach their goals along the way. Jon is an accidental marketer who started his business with hopes of creating the freedom he wanted to spend as much time with his wife and three sons as he could, dedicating countless hours as a baseball coach (now retired!). He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing.