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Get ahead of GA4: How to prepare your marketing team for the switch

The time has come to part with Universal Analytics and move on to Google Analytics 4. In this on-demand webinar, Siteimprove and come together to present a helpful list of considerations—designed to help you feel prepared before the transition and get a head start on revamping your analytics practice.

Watch the on-demand webinar

The analytics game is about to change. Is your brand ready?

Goodbyes are never easy.

And with Google Analytics 4 coming June 30, 2023, it’s almost time to say goodbye to Universal Analytics.

But dry your tears—Siteimprove and are here to help. We promise that with the right information and preparation, this change is an opportunity to make your brand better.

In this on-demand webinar, you’ll get comfortable with GA4 with Matt Bebenek, Siteimprove Senior Solutions Consultant, alongside’s VP of Strategic Initiatives, Tim Ahlenius.

Watch Get ahead of GA4: How to prepare your marketing team for the switch for an overview of the changes that come with the transition from UA to GA4 and how it might affect your marketing. Plus, get insights on:

  • Key structural differences between the platforms and features
  • What will happen to your UA data
  • The trade-off of more sophisticated data
  • Privacy concerns, specifically related to GDPR
  • Using your new data to drive revenue growth


Matthew Bebenek

Senior Solutions Consultant at Siteimprove

With over 8 years of experience in software solutions consulting, Matthew Bebenek has worked with clients across a wide range of analytics initiatives with varying complexities. As the Senior Solutions and Business Consultant specialized in digital analytics and search at Siteimprove, Matthew focuses on finding solutions for better managing data and helping accelerate change. He works with a wide variety of clients across industries and scope to meet business goals and deliver exceptional content experiences.

Tim Ahlenius

VP of Strategic Initiatives at

With over 20 years in the website development, design, and optimization industry, Tim Ahlenius has worked in every discipline required for building effective websites, mobile applications, and digital experiences. Tim joined in 2009 bringing his specialties in design, user experience, front-end development, backend programming, Search Engine Optimization, project management, content strategy, and analytics analysis to each project he works on. As the Vice President for Strategic Initiatives, Tim leads digital strategies with enterprise clients through discovery, optimization, and roadmap planning about the specific products/services, industry, or areas that a client wants to build their digital channel experiences in. In addition to this role, Tim is the podcast host of “Lessons for Tomorrow” podcast – a podcast that shares how companies are not only coping, but thriving in these challenging times.