Get ahead of GA4: How to prepare your marketing team for the switch
The time has come to part with Universal Analytics and move on to Google Analytics 4. In this on-demand webinar, Siteimprove and Americaneagle.com come together to present a helpful list of considerations—designed to help you feel prepared before the transition and get a head start on revamping your analytics practice.
The analytics game is about to change. Is your brand ready?
Goodbyes are never easy.
And with Google Analytics 4 coming June 30, 2023, it’s almost time to say goodbye to Universal Analytics.
But dry your tears—Siteimprove and Americaneagle.com are here to help. We promise that with the right information and preparation, this change is an opportunity to make your brand better.
In this on-demand webinar, you’ll get comfortable with GA4 with Matt Bebenek, Siteimprove Senior Solutions Consultant, alongside Americaneagle.com’s VP of Strategic Initiatives, Tim Ahlenius.
Watch Get ahead of GA4: How to prepare your marketing team for the switch for an overview of the changes that come with the transition from UA to GA4 and how it might affect your marketing. Plus, get insights on:
- Key structural differences between the platforms and features
- What will happen to your UA data
- The trade-off of more sophisticated data
- Privacy concerns, specifically related to GDPR
- Using your new data to drive revenue growth