How to simplify your martech stack
Simplifying your martech tool stack can be difficult, hear from experts as they discuss the MarTech landscape and their personal experiences of consolidating.
Hear from the experts
Watch this short 35 minute webinar to hear from Ela Mikolajczyk, Digital Marketing Engineering Manager from GSK & Craig Thielen, Chief Essentialist at Trissential as they discuss the MarTech landscape and their personal experiences of consolidating.
Discuss three pillars in tool consolidation:
- Technology - With over 8,000 MarTech tools, it is difficult to know when your tools are being underutilized vs. providing value. nderstand your current state before making any decisions.
- People - Managing the people directly affected by your technology can be the most challenging part. Determine who that is and how you will work with them throughout the process.
- Process - Maintaining your tech stack is an on-going process. Make sure you have the infrastructure built to manage the new tech stack long-term.