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Simplified insights: your secret weapon against content waste

Content underperforming? It’s not just you. 65% of marketers say they’re wasting efforts on content that doesn’t live up to their expectations. Learn from Nick Sibley and Gladys Han, our Global Product Marketing Managers, as they uncover why good ideas end up as content waste, and how yours can avoid the same fate. We show you how anyone on your team can quantify, track, and predict success with data.

Download the on-demand webinar

Better data gets things right from the start

91% of content that goes out there doesn’t get any organic traffic at all. That’s a lot of wasted potential and marketing budget.

In our on-demand webinar, Nick Sibley and Gladys Han will reveal why content ends up as waste and how you can avoid it by working smarter. We look at how adopting a data-first mindset sets your content up for success before you’ve even written a single word. Discover how having the right tools can help you stay ahead and quantify the big picture behind your content experiences, even if you’re not a numbers person.

Here’s the agenda, so you know what to expect:

  • The current state of content
  • Why good content goes to waste and what you can do about it
  • Why SEO and analytics tools give your content the edge
  • How Siteimprove Content Experience can help


Nick Sibley

Senior Global Product Marketing Manager at Siteimprove

Nick Sibley is a Senior Global Product Marketing Manager at Siteimprove, specializing in content marketing. With extensive experience in product launches, campaign strategy, and digital marketing, Nick brings a wealth of knowledge to the table. He holds an Executive Masters in International Marketing and possesses various marketing industry certifications. Known for his engaging speaking style, Nick is eager to share his expertise and provide practical tips.

Gladys Han

Global Product Marketing Manager at Siteimprove

Gladys Han is an experienced product marketer specializing in the tech industry. With a knack for leveraging research and data, Gladys excels in shaping product roadmaps and positioning. Her ability to lead cross-functional teams and manage multiple stakeholders ensures successful go-to-market strategies. Join Gladys in an upcoming webinar to gain insights from her expertise in driving impactful content strategies and product positioning.