DIGITAL EXPERIENCE ANALYTICS: APP ANALYTICS
Insights, across your mobile apps
Get the full picture across your digital properties. Track and improve user engagement across both native apps and websites in one unified workspace, without juggling separate tools or data sources.
One platform, familiar experience
Get the insights your mobile team needs, with dashboards designed for Devs, Product, UX/UI, and Marketing. Enjoy a fully integrated experience across the Siteimprove suite of tools.
Benefits and key features
Understand user engagement
With centralized dashboards, measuring session length, feature adoption, and overall user engagement with your app has never been easier.
Event tracking and reporting
Sophisticated event tracking–such as button clicks, video plays, or selected product IDs–lets you capture detailed user actions and analyze conversion behavior to inform design, future content, and campaigns.
Unlimited seats, built for teams
Built to be user-friendly and easy to adopt across roles, unlimited seats means the whole team can act on the data.
Most common use cases
Product Teams
Understand feature adoption and retention to see how users are engaging with the parts of your app that matter. Make data-driven product improvement decisions.
Content Writers
Measure how users engage with content in your mobile app, optimize messaging, improve consistency, and prove performance.
UX/UI Designers
Understand how users interact with mobile app layouts and navigation, and validate whether screens are used as designed to identify opportunities to improve experience.
Mobile Developers
Track screen-level performance in mobile apps the same way you track page-level performance on the web, including views, clicks, and navigation.
App Analytics FAQs
Talk to a Siteimprove team member if you’d like to see App Analytics in action! Set up includes registering your app in Siteimprove to generate the SDK key, implementing the SDK in your app, and then publishing to the App Store or Google Play.
You can configure your app view in Siteimprove to define how your data is displayed and set up the custom dashboards your team needs to gain insights quickly.
For complete details, see our Help page: How to get started with Siteimprove App Analytics.
You can track core in-app performance metrics, including:
Usage metrics: See how often users open and interact with your app.
Content usage: Measure which screens or features users view most.
Event tracking: Monitor specific in-app actions like clicks or views.
User segmentation: Filter and analyze by user groups, devices, or OS.
Key Metrics and Benchmarks: Track important KPIs for app engagement, with clear projections and benchmarks to help guide improvements.
User insights (device/OS/geo): Understand your audience’s platform and location.
Retention: Track how often users return and engage over time.
App Analytics is built for more than just developers. It’s designed to support cross-functional teams, including:
Product managers and owners: to understand how users engage, navigate, and convert within the app, and improve the overall experience.
UX designers: to validate design decisions using real user behavior data like screen views, session duration, and device/OS breakdowns.
Content creators: to see how in-app content is consumed and which screens or features drive engagement.
Marketing and communication teams: to measure impact across both web and mobile channels, and report ROI and performance in one place.
Using Siteimprove App Analytics alongside your existing web analytics helps your team:
Get everything in one platform: Track native app and website performance together without switching between tools.
Make better decisions with unified insights: Align teams around a single source of truth for content, UX, and marketing performance.
Avoid lost deals due to missing data: Capture app metrics that competitors already expect, reducing the risk of fragmented reporting.