Showing 1–6 of 6 articles
Content Strategy
Content marketing and content strategy are often considered synonymous. But there's a clear split. In fact, Content Marketing Institute's Robert Rose wrote that they were separate but connected way ba...
Content Strategy
I was asked a great question the other day: can you give examples of different types of content in the Funnel? I love this question because it allows me to address my favorite subject: the marketing f...
Content Strategy
It's that time of year again. The CMO wants your content strategy for the year, and what they usually mean is a calendar that lines up with conferences, ad spend, product releases, and the seasonal ev...
Content Strategy
Before writing this article, I asked Google a question: "Is organic search still important?" On mobile, an AI-generated answer filled the screen with eight paragraphs before I reached a single clickab...
Search Engine Optimization
Why PDFs Aren't Ideal for SEO I get it. Your campaign or digital marketing team wants a PDF file to promote, so you find yourself having to create a slew of them. As a content marketing strategist, I ...
Content Strategy
Over a career that spans 35 years - from print to digital, I've been an editor-in-chief of a print magazine, a digital publisher of several websites, a content strategist, and a content executive for ...
Diane Burley has three decades experience creating high-impact content at scale. As a published author and seasoned technologist, she translates complex concepts into clear, engaging messaging that connects with audiences. She builds content factories that drive results.
