Marketing Analytics
Customer journey visibility that uses cookieless tracking
How enterprise teams keep attribution and journey insight without third-party cookies.
More blogs from Sarah Loosbrock
Resource articles
Showing 1–10 of 29 articles
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Search Engine Optimization
Modern SERP analysis for intent, competition, and answer visibility
Rank position tells you little about who owns the answer. How enterprise teams read the full SERP — intent, answer formats, and the competitors Google actually chose.
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Content Marketing
From funnel thinking to journey thinking: User intent across the buying process
Buyers loop, backtrack, and reenter the journey wherever they like. User intent mapping drops the assumption of sequence and lets the signals a buyer gives off decide which content they see.
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Search Engine Optimization
Answer engine optimization for government: Citizen discovery, Section 508, and the public trust imperative
Citizens increasingly turn to AI chatbots to find government services — and the answers they get may be wrong. Here's why Section 508 compliance and answer engine visibility are the same infrastructure challenge and how government agencies can start monitoring both.
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Content Plans
Enterprise content planning: What to create, what to brief, and what to prioritize
A strategic framework to help enterprise teams unify ideation, briefing, and prioritization so that content decisions reflect business goals, governance, and measurable impact.
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Search Engine Optimization
Integrating AEO monitoring into your existing digital quality program
Enterprise marketing teams often treat AEO as a new technology procurement. It isn't. The structural signals that determine AI discoverability, including accessibility, content structure, governance, and technical compliance, are the same ones your quality program already measures. Integration, not acquisition, is the fastest path.
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Content Optimization
Updating and optimizing existing content: Refresh, consolidate, expand
A strategic enterprise playbook for refreshing, consolidating, expanding, or retiring content through unified governance and measurable ROI.
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Search Engine Optimization
Build an Answer Engine Optimization (AEO) program
Most enterprise AEO programs stall after the monitoring dashboard is deployed. This guide covers the governance structures, cross-functional alignment, and measurement infrastructure that separate a durable AEO program from a short-lived tool experiment.
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Search Engine Optimization
Prompt analytics: Understanding the questions that trigger brand mentions in answer engines
Brand monitoring tells you whether your company appears in AI-generated answers. Prompt analytics tells you which questions are triggering those appearances, and which ones are sending buyers to competitors instead. For enterprise AEO programs, that distinction is the gap between a reporting dashboard and a content strategy.
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Search Engine Optimization
AEO competitive benchmarking: Understanding where you stand
AI Overviews, Perplexity, Copilot, and Gemini synthesize one answer per query and decide which brands earn a spot inside it. That decision, repeated across thousands of buyer questions, is the new com...
Sarah Loosbrock
Versatile marketer with experience both as a one-person marketing department and as a member of an enterprise team. Pride myself in an ability to talk shop with designers, salespeople, and SEO nerds alike. Interested in customer experience, digital strategy, and the importance of an entrepreneurial mindset.
