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  • Search Engine Optimization

    How to structure your in-house SEO team

    Cross-functional collaboration is the name of the game for successful SEO, with everyone from CROs to project managers contributing their expertise.

eric carlson

Eric is the SEO manager at Siteimprove. He's a marketing leader with 15 years experience with content creation and strategy. These days he focuses completely on growing an organic audience for brands by focusing on content and SEO optimization.