How digital user experience impacts your bottom line
- By Jennifer Doyle - Apr 30, 2021 SEO
User experience is more important than ever before. As we’ve made the shift to becoming a digital-first culture over the last year, the way a business presents itself online can make or break how a potential buyer feels about you. Jennifer Doyle, Canada's Head of Field Marketing at Siteimprove, shares how important digital user experience really is.
A Walker study found that by the end of 2020, customer experience would overtake price and products as the key brand differentiator. This is why Google’s new page experience update is so important.
Page experience will become a deciding ranking factor between similar pages. So no matter if you are a B2B SaaS company or an e-retailer, your on-page experience is a huge opportunity for you to gain a competitive edge in search rankings.
A better customer experience starts with a better page experience. Browse our Page Experience Hub for more resources that will help you level-up your site today.