9+
year partnership
CASE STUDY
Powering a global brand’s voice with consistency
Vodafone, a leading multinational telecomms company, is all about clear communication: They connect people and technology via Wi-Fi, mobile networks, IoT, television, and more. Since 2015, Siteimprove’s content and analytics tools have helped Vodafone maintain their brand voice, ensure accessibility, and broadcast their message across the globe.
138
of Global Fortune 500
330M
customers in 15 countries
The problem
As Vodafone evolved from a mobile phone provider to a connectivity services entity, they were faced with a serious need to adapt. Multiple mergers and acquisitions across regional markets meant a constant stream of new colleagues and an urgent need to refine processes. These transitions also underlined the need for consistent communications and a clear brand voice — one that was unmistakably ‘Vodafone,’ no matter where customers interacted with the brand.
Tasked with the challenge to oversee the quality of all digital content and corporate language was Ralf Klanke, the Center of Excellence Lead for Tonality and Search at Vodafone. He knew that efficiently scaling their communications demanded a comprehensive tool to monitor communication quality. For this, he turned to Siteimprove.
Klanke knew we could help to fix broken links and site performance issues, but he needed an even more powerful, data-driven content tool that could monitor elements like tone of voice, accessibility, and inclusivity — key components of a trustworthy brand.
For us at Vodafone it’s really within our DNA to take data-driven decisions. We want to make sure we've got the best content quality on our digital real estate, and Siteimprove is one of the main pillars to help us get clear insights into where to focus our efforts.
Ralf Klanke
Center of Excellence Lead, Tonality and Search
The solve
Since joining forces in 2015, Vodafone has integrated Siteimprove tools into their daily operations. According to Klanke, Siteimprove has been instrumental in guiding Vodafone's focus areas and pinpointing improvement opportunities within their digital experience. His team has concentrated on enhancing their Digital Certainty Index (DCI®) and Quality Assurance (QA) scores, with remarkable results.
With Siteimprove handling the heavy lifting, Vodafone's team can allocate more of their time to strategic initiatives, user research, and refining user journeys. Working together, the two companies deliver on one of any brand’s most important strategies: top-tier content quality, delivered worldwide.
The results
92/100
Content Quality Score
88/100
Content Freshness Score
100/100
Security Score
