Siteimprove is a full digital experience solution, whereas Matomo offers only web analytics. We've got over a decade's experience creating accessible solutions and opening the web up to millions of people. We know how important it is to build engaging experiences, which is why our platform spans every element of web performance: content creation, SEO, analytics, ads, and more.
Siteimprove vs. Matomo
Are you struggling with your MarTech stack? Is supplementing your analytics suite with more complex solutions like Matomo burning out your marketers? Why not simplify your stack entirely? Siteimprove is more than an analytics tool—it’s an all-in-one solution for every element of your marketing mix. Our platform brings all the features you need together in one intuitive interface. It's designed to move fast to help you stay ahead of the competition with real-time insights at your fingertips. Don’t you think it’s about time you had a marketing performance solution that keeps up with you?Let’s talk
Siteimprove SI + GA4 = Analytics dream team
With the shift to Google Analytics 4 (GA4) from Universal Analytics, marketers are managing a lot of change—with even more to come. Siteimprove will not only help you navigate that change, our smooth, API-less integration with the Google Suite puts the combined power of our tools and GA4 in your hands, giving you the best of both worlds. You won’t get that with Matomo.
Go beyond analytics
Matomo is just another addition to your marketing stack. Siteimprove re-thinks it and puts value at the heart of everything. Futureproof your marketing strategy with insights you can use to reassess your entire digital experience from the perspective of your users.
At last: Analytics for marketers
When it comes to our platform, we design the tools we’d want to use ourselves. We understand that not every marketer is an analytics expert with tons of free time, which is why we’ve created an intuitive platform complete with support plans to help you reach your goals.
Why choose Siteimprove over Matomo?
Our experts lay the foundation for your success. With Siteimprove implementation support to set up your analytics tracking, you can get started straight away. Our Customer Success and Support teams will be there to lend a hand and make analytics simpler every step of the way (no matter your level of expertise).
Every business is unique. That’s why you can mix and match your plan with the Siteimprove products that best fit your needs. You’ll receive customized onboarding, migration, and training from day one. We’ll continuously monitor progress and offer regular executive reviews to ensure your goals stay aligned with your business outcomes.
Siteimprove oversees the full onboarding process for Analytics onto the Cloud, meaning you save both time and effort getting the data you want. Matomo provides limited onboarding support only for on-premises set-up, with email-only support for Cloud—along with added costs for setting up the operating environment.
Siteimprove seamlessly integrates with Google Suite products, including Datastudio and Google Analytics 4. While Matomo also offers Google Suite integration, it’s a cumbersome process—requiring customers to use their API and lacking the out-of-the-box experience you get with Siteimprove.
Need proof? See what our customers say!
Customer support (though rarely needed!) is very responsive and helpful. Our fantastic customer success manager — who is phenomenal to work with — provides routine check-ins as well as strategy conversations, ensuring we are getting the most from our investment while serving as a cheerleader for our work.
Christian R. S.
Enterprise organization —
From one product, that is directly tied to my CMS, I can take care of all site maintenance. Not only that, I can monitor analytics, improve SEO, look for untapped opportunities, monitor campaign conversions, and so much more. What's even better is they have an awesome team behind the scenes that is very accessible - whether it is a support issue to providing input on feature enhancements, they listen and respond!
Executive Director of Digital Marketing & Comms —