20
counties served
CASE STUDY
A fully optimized website delivers digital health
Springfield Clinic needed to rebuild their website to improve the user experience for patients and staff. They relied on Siteimprove to uplevel their quality assurance processes, accessibility compliance, and SEO strategy. A prestigious award confirmed that they’d taken the right approach.
650
physicians
1939
year founded
The problem
When Springfield Clinic first came to Siteimprove, their website was dogged by poor quality assurance, accessibility, and SEO dogged the clinic’s web presence, and its outdated framework was challenging for both patients and staff to use. Its digital team knew that they needed to rebuild the entire site from the ground up.
Before partnering with Siteimprove, our website was a graveyard of information that required a lot of digging and clicking to get where you needed to go. We had below average quality assurance, accessibility, and SEO scores.
Mary Koishor
Director of Digital Products
The solve
Once the digital team at Springfield Clinic settled on pairing their new site with our Marketing Performance tool, they were on their way to vastly improved SEO performance: Their SEO score quickly increased, bringing their site into the 91st percentile in terms of search engine optimization.
In addition, the team’s content managers could review suggested fixes before publishing, and with improved search functionality and navigation, 2,500 pages was cut down to 990, so users no longer got frustrated while trying to find what they needed.
Online books transformed the patient experience, while thorough accessibility checks by Siteimprove’s in-house experts meant that every corner of the site was compliant.
Best of all? Springfield Clinic won the 2022 eHealthcare Leadership Award for Best Site in the Physician/Clinician-Focused Site category, thanks to their new data-driven strategy and mobile-first experience.
The results
10-point
SEO increase
60%
reduction in page count
30%
increase in daily search volume
