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Jeff Coyle_Senior Vice President, Head of Strategy and Co-Founder of MarketMuse

Jeff is an AI content marketing expert with more than 21 years of experience in the search industry. He focuses on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to launching MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, and the Content Marketing Conference. Jeff’s work has been published by Search Engine Journal, Marketing AI Institute, State of Digital Publishing, SimilarWeb, Chartbeat, Content Science, and Forbes.

Matthew Bebenek_Global Head of Presales, Solutions, and Value Engineering

Since joining Siteimprove in 2015 as an Account Manager, Matthew has leveraged his expertise in account management, product engineering, and digital marketing to drive transformative results across the organization. Now serving as the Global Head of Presales, Solutions, and Value Engineering, he leads the technical and strategic functions that power both sales success and long-term customer value. Matthew oversees a global team of solution engineers and subject matter experts and fosters a high-performance culture rooted in collaboration, innovation, and deep product knowledge. He guides his team to solve complex customer challenges and acts as a key voice in shaping how Siteimprove provides value across markets. His keen understanding of customer needs, combined with a strong grasp of the business impact of Siteimprove’s solutions, makes him a driving force behind strategic growth and client success

Tobias Christian Jensen_Senior Delivery Insights Lead

Tobias is a Certified Professional in Web Accessibility (CWPA) and a frequent speaker on accessibility and inclusive design. He works closely with customers across regions and industries to track the success of accessibility audits and remediation, and he built Siteimprove’s color blindness filter, a tool that simulates how people with color vision deficiencies perceive colors on the web. As a longtime participant in W3C (World Wide Web Consortium), Tobias is known for his commitment to and understanding of the digital needs of people with disabilities and is currently co-chair of the Nordic Accessibility Community Group of W3C. He has spoken at many conferences, including CSUN.

Christina Adams_Senior Manager, Digital Accessibility

Christina is a Certified Professional in Web Accessibility (CPWA) with extensive experience in web development and user experience design. She has helped numerous organizations optimize their digital products and processes by combining technical expertise with user-centered design, all with the goal of creating accessible and innovative solutions that empower diverse audiences. Additional certifications: CPACC and WAS, International Association of Accessibility Professionals (IAAP).

Diane Kulseth_Digital Marketing Consulting Manager

Diane works with clients to build a stronger digital marketing strategy and oversees the various service offerings Siteimprove provides customers. With over 15 years of cross-vertical experience, Diane enjoys digging into and solving complex digital marketing problems that customers face so they can connect with qualified audiences and increase their brand reach. As a speaker at dozens of events, including SMX and Digital Summit, Diane evangelizes for the importance of effective digital marketing strategy, execution, and reporting. Certifications: Product Marketing Core Certification and Go-To-Market Masters from the Product Marketing Alliance.

Dan Tripp_Senior Digital Accessibility Engineer

As a Certified Professional in Web Accessibility (CPWA), Dan helps customers interpret accessibility testing results from the Siteimprove platform and then prioritize and fix issues. Organizations ranging from large international enterprises to local governments trust Dan’s guidance on their digital accessibility initiatives, and he has created tools for internal use by our manual accessibility testing team. Dan has also given talks at accessibility conferences such as CSUN and AccessU. Additional certifications: CPACC (Certified Professional in Accessibility Core Competencies and WAS (Web Accessibility Specialist) from the International Association of Accessibility Professionals (IAAP)

Jeremy Gonzales_Senior Digital Accessibility Specialist

With ten years of experience identifying, prioritizing, and remediating digital accessibility barriers and web development, Jeremy has an expert level of understanding of WCAG, ARIA, and other accessibility best practices, along with testing websites and apps using assistive technologies such as JAWS, NVDA, VoiceOver and TalkBack. Jeremy conducts robust manual accessibility audits for customers of all sizes in the higher education, local government and financial industries. He also provides accessibility consulting and trainings for digital content and development teams. Certifications: WAS (Web Accessibility Specialist) from the International Association of Accessibility Professionals (IAAP).

Jennifer VonYeast_Principal Digital Accessibility Specialist

Jenny is responsible for review of websites for compliance with standards such as WCAG, Section 508, and ADA and is an expert in accessibility testing, both with automated tools and manually with screen readers and other devices. A meticulous approach to her work ensures that the sites she tests are fully compliant with regulatory and accessibility standards. Certifications: CPACC (Certified Professional in Accessibility Core from the International Association of Accessibility Professionals (IAAP)

Lisan Hasnain_Digital Accessibility Specialist

As an experienced digital accessibility tester, Lisan audits customer websites for issues that run counter to WCAG, Secton 508, and ADA standards. He works with devices such as screen readers for manual testing and is an expert in automated accessibility testing and remediation. His work at Siteimprove has included accessibility testing for customers of all sizes in education and healthcare, as well as in local government. Certifications: CPACC (Certified Professional in Accessibility Core from the International Association of Accessibility Professionals (IAAP)

Stephen Jeske_Senior Content Strategist

Stephen’s expertise in leveraging AI-driven content intelligence speaks to the critical importance of integrated content strategy in modern digital marketing. He specializes in developing data-backed content roadmaps that drive organic growth and enhance digital experiences and has published articles with Applied Marketing Analytics, Search Engine Journal, Marketing AI Institute, Marketing Profs, and G2. As a regular podcast guest, Stephen’s expertise is frequently sought regarding SaaS SEO.

Eric Carlson_SEO Manager

As Siteimprove’s technical SEO expert, Eric leads the company’s efforts in site crawling and indexing, site architecture and URL structure, and page speed and performance, as well as keyword research and conversion rate optimization across the site. He’s also in charge of site analytics and reporting; placing and optimizing search ads is also in his purview. Eric is former board member and treasurer for the Minnesota Search Engine Marketing Association and has spoken at conferences including Content Marketing World.