Building social strategies for paid ads that perform
This on-demand webinar will reveal the process behind developing paid social ad strategies that win and features LinkedIn and Facebook ad experts, AJ Wilcox and Jon Loomer.
Watch the seventh webinar in our Check Mate series
If opening your paid ads manager on Facebook and LinkedIn feels akin to lifting the lid of Pandora's box, you're not alone.
With so many micro-decisions to make—between your target audience, placement, format, budget, creative, and more—creating a successful paid social strategy is a complex challenge.
To help you tackle one of the trickiest pieces of your paid marketing puzzle, we've brought in the big guns. AJ Wilcox, founder of the LinkedIn Ads agency, https://b2Linked.com, will help you navigate the murky waters of LinkedIn Ads, while Jon Loomer, Facebook ads educator and owner of Jon Loomer Digital, will help take your ads from meh to Meta.
Hosted by Siteimprove’s VP of Brand Marketing, Ezekiel Rudick, listen to AJ and Jon for an in-depth look at how to:
- Set up your LinkedIn and Facebook Ads strategies for success
- Draft the right ad creative for each platform
- Monitor the most important metrics of ad performance
This is the seventh webinar in our Check Mate series. Each session focuses on one essential marketing topic and boils it down into a checklist of its own. The series is hosted by Siteimprove experts and features marketing thought leaders who'll share their expertise on every element of the ultimate marketing checklist.