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MARKETING PERFORMANCE

Drive demand, on demand

Before you can generate revenue, you have to generate awareness, engagement, and intent. With just a few clicks, Siteimprove surfaces the cracks in your funnel so that you know where to look, what immediate action to take, and how to optimize your domain for maximum ROI over time.

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A view from the top

When you roll web governance, SEO, and analytics capabilities into one solution, you’re poised to deliver what visitors want and get them to act.

Organic and paid, together at last

By taking a holistic view, Siteimprove’s all-in-one solution ensures that every advertising dollar is a dollar well spent. 

Everyone all in one place

With something to offer every type of marketer, our platform unifies your marketing team where role-specific point solutions silo them.

Proof in numbers

Drive improvement across every area: acquisition, engagement, and conversion.

275%

increased ROI over 3 years

25%

increase in website conversions

20%

increased traffic and engagement

Everything you need to succeed

Behavioral insights

When you drill down into what visitors do once they land on your site, you can figure out what draws their attention, how far down they scroll, and what drives clicks. Then you can eliminate what doesn’t work and make what does work even better. 

Funnel comparison

Every conversion is a clue into what works. So is every failure to convert. Our tools identify patterns so you can see what gets every visitor to do just what you want them to do. 

User journeys

When you drill into how your visitors navigate your site, it’s easy to identify the flaws in your information architecture. From there, you can adjust for multiple ways to get visitors where they need to go — and where you want them to be. 

Search Engine Visibility (SEV) score

It happens to the best of us: Sometimes your competitors are better at SEO than you are. But with SEV scores, you can clearly see where they’re nailing it and you’re not. Armed with these insights and actionable recommendations, you’ll be well positioned to win the race to the top.

Ad spend justification

Get insights into which ads aren’t earning their keep. We’ll identify where your spend isn’t justified so you can optimize your budget and reallocate your investment toward keywords that convert.

Key metrics

From big-picture metrics like conversions to granular ones like traffic sources, data plays a major role in modern marketing. The good news? Lots of numbers doesn’t have to mean lots of platforms: Access every key data point without ever leaving the Siteimprove interface.

DCI score

Think of your Digital Certainty Index (DCI) score like a credit score: Getting and keeping that number up is key to your site’s health. More than 200 data points inform your total score across three categories — accessibility, SEO, and QA — making it a powerful and accurate indicator.

Support and educational resources 

From on-demand webinars to detailed how-to guides, we’ve got everything you need to learn how to make the most of our product. Still need human help? Have no fear: Help is just a few keystrokes away.  

Why spend your time putting out fires when you could prevent them?

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