Content Briefs
Crafting compelling narratives: The role of storytelling in modern content briefs
When a content brief is rooted storytelling rather than ticking boxes, the end result is far more likely to forge a connection with your customers.
More blogs from Dennis Hammer
Resource articles
Showing 11–20 of 21 articles
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Content Strategy
Social media success: How content pillars shape your strategy
From Duolingo to IBM, here’s how smart brands organize their social content.
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Web Accessibility
Navigating EU accessibility legislation: Key insights and implications
When it comes to compliance with the European Accessibility Act, knowing what’s required is critical for legal and revenue reasons.
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Marketing Analytics
From data to decisions: Key metrics to measure success
It’s easy to get distracted by the sheer volume of data points you can track and report on, and it’s just as easy wind up with conflicting data from disparate sources. A single, unified platform is the answer.
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Web Accessibility
EAA & WCAG 2.1 for WebOps: A guide to compliance and performance
The EAA deadline has come and gone, but that doesn't mean it's too late to comply.
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Web Accessibility
EAA vs. WCAG: A practical guide for digital marketers
When acronyms are confusing, it’s helpful to remember that there’s a difference between guidelines and laws.
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Content Governance
Email governance: The blueprint for consistent and compliant campaigns
You can’t fix an email after it’s sent, but you can build a system that stops mistakes from happening.
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Content Governance
Email security best practices
Sound governance practices can prevent mistakes that could cost your company millions.
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Search Engine Optimization
Where SEO and web accessibility meet
12 percent more traffic can be yours with a few easy fixes.
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Content Governance
8 strategies to leverage the power of brand consistency
Your brand can achieve consistency, even if the Home of the Whopper can’t.
Dennis Hammer
Dennis is a content strategist, web designer/developer, writer/editor, and creator. He's responsible for millions of words of creative, high-converting content. His goal is to create things people love and share. His specialties include finance, SaaS, marketing/growth, and technology.
