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COMPETITOR COMPARISON

Siteimprove vs. Semrush

Semrush dominates in SEO analysis and keyword tools, but it lacks built‑in accessibility, content governance, and privacy features. Siteimprove gives teams everything—compliance, quality, SEO, analytics, and privacy in a seamless, integrated experience.

Why choose us over them?

More than SEO

If your focus is solely SEO, you can't go wrong with Semrush. Siteimprove offers SEO and Accessibility, Content Experience, Analytics, and Quality Assurance. Because traffic means little if it doesn't engage or convert.

Siteimprove

Yes

Semrush

No
From ranking to results

Semrush is built for visibility. Siteimprove is built for impact. You'll see the complete picture of your visitors' digital experience. And, with Accessibility baked in, your SEO efforts won't be undermined by compliance issues.

Siteimprove

Yes

Semrush

No
An uninterrupted workflow

Siteimprove's CMS integrations help you spot and fix SEO issues where you work. No bouncing between tools. No double effort. Semrush wins on SEO depth, but Siteimprove's platform design wins on simplicity and time saved.

Siteimprove

Yes

Semrush

No
Accessibility that supports SEO

Siteimprove doesn't silo SEO and accessibility. You can optimize both at the same time. It's a combo that means better rankings and a better user experience.

Siteimprove

Yes

Semrush

No
Keyword database

Semrush has a larger keyword database. Hands up to them! Which is why Siteimprove taps into it, too, so you don't miss out on insights. You just get them delivered in a way you can action.

Siteimprove

Yes

Semrush

No
Designed for your team

Semrush is often best suited to advanced SEO users or teams with niche SEO needs and high level of digital maturity. No matter if you're a mid-sized team growing fast or an enterprise with multiple stakeholders, Siteimprove adapts.

Siteimprove

Yes

Semrush

No

The ultimate proof point?

Siteimprove is key for marketing teams that want to get to the ‘why’ behind their data. 
GA4 doesn’t come close.

The complete solution to optimize your online presence. Siteimprove has been a reliable and valuable tool for improving the quality of all our websites; it has provided us with a wide range of options and features to cover all essential aspects of websites, from SEO analysis and web accessibility to performance and content; it has helped us maximize our online presence.

Jonah A.
User Experience Designer — Information Technology Services Company

Siteimprove gives you measurable actions to improve the website's content quality, accessibility, and SEO. It doesn't just give you the scores and tell you how great you are doing. The tool actually sorts out different actions to fix and improve your website. It's like having a non-stop SEO audit on your site every week.

Michael Y.
Web Designer — Utilities & Energy Company