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Executive Dinner: The New Rules of Digital Visibility in an AI-First World

Rosewood Hotel, London | Wednesday, November 26 | 6:30 PM

RSVP now

AI search has changed everything 

Search engines and AI systems now evaluate your site like a savvy reade, not just scanning keywords, but assessing structure, credibility, intent, and accessibility. Visibility today isn’t about volume, it’s about trust, quality, and readiness for machine-led discovery. 

This private executive dinner is your opportunity to sit down with fellow marketing leaders and explore how AI-driven discovery is reshaping the path to visibility, and what to do about it. 

Why attend? 

Strategic insight 
Hear from Jeff Coyle, SVP of Strategy at Siteimprove, on how brands are turning their content operations into adaptive visibility engines driven by both AI and human expertise. 

Peer exchange 
Join a curated group of senior leaders across SEO, content, digital, and accessibility to share ideas, challenges, and what’s working. 

Actionable takeaways
Learn practical ways to align your brand’s expertise, structure, and performance to thrive in AI Search, AEO (Answer Engine Optimization), and agentic discovery. 

 What you’ll learn 

  • How AI and AEO are redefining visibility—and what it means for your brand. 
  • Why expertise, trust, and accessibility are the new ranking factors. 
  • What AI systems look for in site structure, speed, and credibility. 
  • How to prepare for AI Overviews, generative results, and agentic search. 
  • How human strategy and machine intelligence work best—together. 
  • What builds true topical authority (and what doesn’t). 
  • How to create a sustainable, measurable visibility strategy across all channels and AI touchpoints. 

Who should attend 

Marketing leaders responsible for: 
SEO | Content Strategy | Digital Experience | Web Performance | Accessibility | Brand 

This is a by-invitation-only event with limited seating. RSVP now, and our team will confirm within 48 hours. 

 Event agenda 

6:30 – 7:15 PM | Arrival, Networking & Drinks 
7:15 – 7:45 PM | Presentation: Jeff Coyle, SVP Strategy, Siteimprove 
7:45 – 9:30 PM | 3-Course Dinner & Roundtable Discussions 
9:30 - 9:45 PM | Event Close 

Speakers

Jeff Coyle

SVP, Strategy, Siteimprove | Co-founder, MarketMuse

Jeff Coyle is a pioneer in Generative AI and AI-driven content strategy and one of the architects behind the concept of Agentic Content Intelligence, the orchestration of accessibility, SEO, content quality, and analytics through intelligent automation. As SVP of AI Strategy at Siteimprove and co-founder of MarketMuse, Jeff has spent over 25 years transforming how organizations build trust, analyze content, optimize for search, and unify human and machine intelligence. A frequent keynote speaker at global conferences including Content Marketing World, SEO Week, and LavaCon, Jeff blends deep technical expertise with strategic clarity, helping brands evolve from disconnected optimization efforts to measurable, AI-ready visibility systems.