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Check Mate

Mastering email messaging to turn outreach into outcomes

In this webinar, best-selling author and Chief Content Officer at MarketingProfs, Ann Handley will share her expertise on combatting a challenge each marketer faces: how to create relationship-building content.



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Join us for the fifth webinar in our Check Mate series

With so many new platforms and different forms of marketing, it’s easy to place less emphasis on a tried-and-true classic: the email. Ann Handley, writer, Wall Street Journal best-selling author, and Chief Content Officer at MarketingProfs, argues that email is the best opportunity for brands to connect and engage with their audience.

In our next Check Mate webinar, Mastering email messaging to turn outreach into outcomes, Ann will demonstrate why your writing and messaging are the key to crafting the perfect newsletter (and how to improve it). She'll also help us think bigger than email by sharing fresh ways to create new content that builds relationships.

Bonus: The webinar will include a special link to enter a giveaway for Ann’s new book, Everybody Writes: Your New & Improved Go-To Guide to Creating Ridiculously Good Content. Don’t miss your chance to win!

Join Siteimprove Senior Director of Field Marketing Reena Nijhar and Ann Handley for more on:

  • Why you should optimize the “From Line” vs. the “Subject Line”
  • Creating accessible and trustworthy content
  • Ways to build a relationship between you and the recipient

This is the fifth webinar in our Check Mate series. Each session focuses on one essential marketing topic and boils it down into a checklist of its own. The series is hosted by Siteimprove experts and features marketing thought leaders who'll share their expertise on every element of the ultimate marketing checklist.