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The Power of Two: Siteimprove + MarketMuse live content audit

Feb

18

North America:

Europe:

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Transformative insights, powered by AI: A live demo

In just 60 minutes, we’ll showcase just how you can use MarketMuse and Siteimprove to make the most of AI to maximize your content’s impact — and make your site the very best that it can be.

Since Siteimprove's acquisition of MarketMuse a few months ago, we’ve been combining our strengths to offer powerful solutions that transform the entire content lifecycle. Led by Jeff Coyle, co-founder of MarketMuse and head of strategy at Siteimprove, and Stephen Jeske, senior content strategist at Siteimprove, this session will showcase real-time examples of how AI can improve content performance and streamline your workflows.

What you’ll learn

During the live audit, you’ll see firsthand how AI can help you:

  • Surface valuable content opportunities
  • Create high-quality content at scale
  • Update and optimize content for better results
  • Adapt your content plan to meet evolving needs
  • Track and prove content ROI effectively

We promise you’ll walk away with a far better understanding of how you can use our tools to make your web content yield more traffic, better leads, and more conversions.

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Speakers

Jeff Coyle

MarketMuse Co-founder and Head of Strategy at Siteimprove

Jeff is an AI content marketing expert with more than 21 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology.

Know more about Jeff Coyle

Stephen Jeske

Senior Content Strategist at Siteimprove

As senior content strategist at Siteimprove, Stephen Jeske helps B2B SaaS companies use content to drive awareness, convert prospects, and foster brand advocacy. He develops tailored strategies that align with business goals and engage target audiences, establishing companies as industry thought leaders.

Know more about Stephen Jeske