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The future of search: Does AI spell the end for SEO

AI is already making waves, but what does it mean for the long-term future of search? Watch Chief Data Scientist at Christopher Penn deep dive into what’s next for SEO as we explore how AI tools like ChatGPT are set to change how users engage with content experiences.

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Will traditional SEO hold up in 2024?  

With the rise of AI, the future of traditional SEO faces some big challenges. With many search platforms introducing instant, click-free responses to their SERP pages, us marketers need to re-think how we capture (and hold onto) attention.  

We need to find new ways to stand out, build brand loyalty, and foster communities for reliable outreach. In other words, it’s going to be critical to diversify your digital marketing efforts and produce unique, engaging experiences that customers connect with when you can’t rely solely on search performance – and we’ve got just the people to teach you how to do it 

Stay ahead of the changes today 

Watch Christopher and our Product Marketing Manager, Gladys Han’s, deep dive into all things AI and SEO. 

In this on-demand webinar, you’ll get a clear rundown on the technical side of the SEO landscape today and see how AI is poised to transform the way we all seek out information. Then you’ll learn what that all means for marketers (and what the use cases for AI might look like in the next few years). 

Chris and Gladys also hosted a Q&A session to answer our audience’s most common questions about getting ahead of the AI game as well as key SEO strategies you can start implementing today to futureproof your brand. 


Christopher Penn

Co-founder and Chief Data Scientist at Trust Insights - Data and Analytics Help For Marketers

Christopher is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. As a recognized thought leader, best-selling author, and keynote speaker, he has shaped several key fields in the marketing industry. Currently, at Trust Insights, he's responsible for the development of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development.

Gladys Han

Product Marketing Manager at Siteimprove

Gladys Han is an experienced product marketer specializing in the tech industry. With a knack for leveraging research and data, Gladys excels in shaping product roadmaps and positioning. Her ability to lead cross-functional teams and manage multiple stakeholders ensures successful go-to-market strategies. Join Gladys in an upcoming webinar to gain insights from her expertise in driving impactful content strategies and product positioning.