Siteimprove announces new CMO – Jesper Termansen
Sep 26, 2019 - By Jessica O'Sullivan-Munck
Copenhagen, DENMARK, 26 September 2019 - Siteimprove, an award-winning Software-as-a-Service company empowering marketing teams to easily manage and optimize websites, is proud to announce Jesper Termansen as Chief Marketing Officer (CMO) as of 1 October 2019.
Termansen is an experienced marketing executive with a strong international background in strategy and business management. He joins Siteimprove from Universal Robots A/S, a Danish-founded company that produces a robotic arm characterized by its flexibility and ease of use in day-to-day production.
Termansen spent three years at Universal Robots as their Director of Global Marketing, Branding, PR and Communications, and played a pivotal role in developing a new company-wide strategic plan, brand and digital platform set-up worldwide.
During Jesper’s time with Universal Robots, one of the his core tasks was to implement a digital, automated lead generation platform to help fuel the sales organization with qualified leads, and drive revenue. From 2016 onwards, the company managed to grow 55% annually, with marketing having had a significant impact on this impressive growth.
Siteimprove's founder and CEO, Morten Ebbesen, is thrilled to have Termansen on board.
“We have now hit half a billion Danish Kroner in contract volume that we can invoice year after year. It’s taken us almost 16 years to get this far. We continue to work hard to reach the billion kroner mark before the company turns 20 and I am absolutely convinced that with Jesper's experience and accomplishments he is the ideal candidate to ensure our marketing team plays a crucial role in achieving our goals."
Prior to joining Universal Robots, Jesper has worked in a variety of roles, including CMO of Templafy, and multiple leadership positions within Microsoft and GN Store Nord.
“I’m extremely excited to join Siteimprove as I’ve been following them for some time now and am absolutely amazed by the success of the company. The potential for Siteimprove is huge, and I’m positive that with my previous experience from similar setups that I’ll help build a world class global marketing organization that creates profitable growth by generating demand and increasing the brand awareness of Siteimprove” said Termansen.
Siteimprove, Global Public Relations & Affairs Manager