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Siteimprove names MarTech software veteran, Kevin Bobowski, as Chief Marketing Officer

Oct 13, 2021 - By Kyra Kuik

Siteimprove expands its executive team with marketing leader hailing from Brightedge, Act-On, and ExactTarget (now Salesforce Marketing Cloud).

Copenhagen – October 13, 2021– Siteimprove, the leading marketing performance platform, announced today that Kevin Bobowski will join as Chief Marketing Officer. Bobowski’s 20+ years of experience leading market-defining companies like ExactTarget (now Salesforce Marketing Cloud), Act-On, and BrightEdge will drive Siteimprove's commitment to helping enterprise marketing teams everywhere deliver brilliant customer experiences and world-class marketing performance.

“Kevin has extensive experience leading high-growth marketing teams, with a proven track record of creating successful go-to-market strategies, building strong brands, driving demand, and expanding customer relationships,” said Shane Paladin, Siteimprove CEO. He continued, “With Kevin at the head of our marketing organization, Siteimprove will further cement our position in the market, expand our brand reach, and scale our growth capabilities.”

Prior to joining Siteimprove, Bobowski served as the Senior Vice President of Marketing at Aurea Software, where he and his organization operated a marketing center of excellence for Aurea Software and other ESW Capital companies. Previously, Bobowski served as the SVP of Marketing at BrightEdge, the CMO at Act-On Software, and led demand generation at ExactTarget and, where his team fueled the company's growth through a successful IPO in 2012 and acquisition by Salesforce for $2.5 billion.

“Kevin has vast experience building high-performing teams with tangible outcomes, which will ultimately create better experiences for our customers—from the first touch point they have with us, all the way to becoming lifelong Siteimprove advocates,” said Paladin. 

Building on years of double-digit growth for the company, Bobowski will focus on growing a best-in-class B2B marketing team, scaling the business for continued growth, and establishing Siteimprove as an essential product for every performance-driven marketer.  

According to Siteimprove research, if a brand’s website isn’t accessible, is slow to load, or has disengaging content, they stand to lose 66% of their visitors. Siteimprove addresses that challenge by helping teams build engaging digital experiences that keep visitors and convert them to customers.

“The board, executive leadership team, and I are all excited to bring someone with such a strong marketing leadership background into the organization. Kevin has the experience it takes to make Siteimprove the go-to choice for enterprise teams all over the word,” said Paladin.  

Kevin Bobowski, CMO of Siteimprove, said “I’m a marketer so I know first-hand the challenges facing revenue marketers today. Marketing is hard work, but Siteimprove makes our jobs easier. It provides marketers with the means to deliver a better customer experience - for everyone - and better marketing performance, the ultimate goal of any marketer.”  

“I’m excited and honored to join Siteimprove. We have a world-class product offering that makes a difference in the lives of our customers every day, and now I have the opportunity to lead the team in building on that experience and further scaling the business,” said Bobowski. 

Bobowski joins Siteimprove on October 11, 2021.


About Siteimprove 

Siteimprove is a global provider of marketing performance technology, amplifying the digital marketing efforts of leading brands. Siteimprove democratizes access to the web and empowers digital marketers with insights to increase marketing reach, supercharge performance, and deliver maximum ROI—across digital channels. Learn more at