Search Engine Optimization

Download video transcript. User experience is more important than ever before. As we’ve made the shift to becoming a digital-first culture over the last year, the way a business presents itself o...

Search Engine Optimization

We’re currently witnessing unprecedented changes in business and day-to-day life. Offline events and conferences are cancelled, employees across the world are adapting to working remotely, and organiz...

Search Engine Optimization

Adding a video to your landing page increases your conversion rate by 86%. In a digital environment, every B2B marketer should be using video, and every video should be search engine optimized. To ran...

Search Engine Optimization

If you’re amongst the 500+ local councils in Australia, your website is likely a key communication channel. You’ll use it to provide timely updates about local events, share details on ongoing governm...

Search Engine Optimization

The world is facing an ageing population. Australia is no different. Australian Institute of Health and Welfare expects people over 65 to make up 22% of Australia’s population by 2056. (Up from 15% in...

Search Engine Optimization

Download video transcript. Are you ready for Google's next algorithm update? In this video, hear from Melissa Wankiewicz, Marketing Manager at Siteimprove, about what you can do to prepare your w...

Search Engine Optimization

On December 3, 2020, Global Content Strategist Andrew Storrier (Hexagon PPM) had an interesting conversation with a live panel of experts. Their discussion focused on search strategies to increase ...

Search Engine Optimization

Download video transcript. Did you know that according to Salesforce, 76% of consumers expect a business to understand their needs and expectations? In this video, Layla Hussain, Partner Account ...

Search Engine Optimization

About 27% of all website traffic comes from paid search and 53% comes from organic search, making it critical for businesses to have a search strategy that includes both channels. Unfortunately, many ...

Search Engine Optimization

It’s common for companies of all sizes to rely on SEO agencies to stay on top of their search game, particularly as AI is causing seismic shifts in just about everything connected to search. It often ...

Search Engine Optimization

Ranking number one in Google SERPs has a major impact on your organic traffic: around 30% of traffic for any given search goes to the result in position number one. And organic results still receive t...

Search Engine Optimization

Effective marketing involves learning how to think like your prospects. You need to anticipate the users’ needs when they’re looking for a solution like yours. That’s where lower funnel search intent ...