Marketing Analytics

Content is taking on a new role in marketing these days. When I started copywriting in 2015, content was viewed as an on-demand service center for sales. Need a landing page? A graphic for social medi...

Marketing Analytics

We’re in an age of digital disruption. One where data is no longer just a buzzword: it’s essential to keep up.    To stay relevant and stand out from the growing crowd, you need to make strong, reliab...

Search Engine Marketing

You’re probably going to be sick of the word ‘ad’ by the end of this blog post. But stick with me.  So, ads. Depending on who you ask, they’re either the easiest or hardest part of a content marketer’...

Marketing Analytics

As marketers, most of us are familiar with cookies – at least on the surface. While we might not get all the technical ins-and-outs, we have a pretty clear idea of what they are: tiny packets of infor...

Web Accessibility

I’ll be honest.  Until I started at Siteimprove, my knowledge of digital accessibility was, quite literally, zilch.   I assumed that as a writer, accessibility was not my responsibility—and that the o...

Product

For any content marketer with an ounce of self-reflective awareness, managing complex content lifecycles for any brand is daunting—if not seemingly impossible.   On any given day, it’s our job as purv...

Marketing Analytics

Websites are the front page of any brand and are consistently one of the top most important metrics for measuring content marketing strategy. And yet so many teams struggle to build organic content ex...

Web Accessibility

Even the strongest websites go stale with time. If you’re reading this, you’ve likely been tasked with refreshing yours—and it’s not exactly a walk in the park. In a world where 75% of consumers judge...

Content Quality

Is the generative AI boogeyman coming for creative jobs?  While generative AI is undoubtedly a very impressive tool, it's not sentient.   The truth is, it’s software like any other, with its own stren...

Web Accessibility

I was born with a condition called cerebral palsy (CP), a lifelong disability affecting my movement and coordination. Or, as I like to put it—my wagon came with three wheels rather than four.   At 18 ...

Content Quality

Content creators wear a lot of different hats these days. Researcher. Journalist. Marketer. Writer. Editor. Social media guru. And sometimes, content creators find themselves filling the role of the S...

Web Accessibility

A lot happened in the year 1999. Some of us might remember it as the year Apple released the first iBook in all its clamshell glory, or when we could still Ask Jeeves, “the world's first internet butl...