Elizabeth Irvine

Elizabeth Irvine is a senior B2B SaaS marketing leader with over 15 years of experience driving demand, content, product-led growth, and web strategy across high-growth technology organizations. She currently leads growth marketing at Siteimprove, where she oversees demand generation, content, and web teams to build scalable, measurable channel strategies that drive pipeline and revenue. Prior to Siteimprove, Elizabeth led marketing and customer success at MarketMuse—where she built the marketing engine from the ground up—and held leadership roles at TechTarget, Gartner, and early-stage tech companies, gaining deep expertise in content, SEO, lead gen, brand building, and customer enablement.