Showing 1–10 of 17 articles
Search Engine Optimization
Each year, millions of student-hopefuls apply to higher education institutions. And with thousands of options to choose from, selecting a university with the best programs and opportunities to meet th...
Technical SEO
Your university’s website doesn’t get slow all at once. It gets slow one department at a time. A college swaps in a new hero video. Admissions adds a chat widget. Athletics embeds a ticketing calendar...
Content Strategy
Every personalization program runs into the same arithmetic. Five audience segments, four buying stages, three channels and two languages add up to 120 versions of what used to be one asset. Each of t...
Content Strategy
Most teams already personalize something: an email subject line, a retargeting ad, a homepage banner for returning visitors. Far fewer personalize the journey. A prospect comparing vendors and a custo...
Marketing Analytics
Customer journeys aren’t created — they’re discovered. A deep dive into your analytics can shed light on the murky and varied paths customers take from the consideration phase through closing.
Search Engine Marketing
Most advice on how to improve Quality Score treats your Google Ads Quality Score as a number to push up. Google treats it differently. The 1–10 score in your account is a diagnostic: it tells you whic...
Search Engine Marketing
If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search ma...
Content Governance
Your marketing team wants deeper personalization. Your legal team is accountable for every piece of customer data that personalization runs on. Most organizations treat that as a tug of war. It isn’t ...
Content Marketing
Mobile marketing is crucial in today’s world. Everyone has a smartphone. Everyone uses it to make purchases and find businesses. In fact, 52% of all website traffic worldwide was generated through mob...
Marketing Analytics
With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on ...
Former Head of Content at Siteimprove, Kyra managed the global content team, including content writers and strategists. She supervised and executed on content strategy for major markets and global marketing.
