200+
consumer & commercial banking offices
CASE STUDY
Climbing to new heights with digital accessibility and analytics
When the time came for Valley Bank to improve their website, they prioritized accessibility to best serve their customers. Siteimprove got them on the right path — and was the best choice when it came to next steps.
559,000
customers
1927
year founded
The problem
Founded in 1927, Valley National Bancorp, also known as Valley Bank, is a well-known commercial, retail, and private bank headquartered in New Jersey. With 3,800 employees and $61 billion in assets, the company is recognized as one of the country’s best regional banks.
To best serve their large customer base, Valley Bank needed better online accessibility, particularly in meeting Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA) requirements. Their website was also hobbled by numerous quality assurance issues, including broken links, plus an outdated CMS made updates to static content punishing.
A diligent search for expert help surfaced one vendor that met Valley Bank’s needs and exacting standards: Siteimprove.
Our relationship with Siteimprove has been a vital resource in our day-to-day management, planning, and strategic continuous incremental improvements. We’ve enabled high double-digit improvements across every individual initiative in our search targets and goals as a result.
Thomas O’Sullivan
Vice President
The solve
Valley Bank unleashed Siteimprove's Accessibility package and saw immediate results: Accessibility issues such as color contrast, font usage, iconography, alt text, and heading hierarchy were identified and addressed in short order.
As for the myriad broken links, including those in PDFs, our Quality Assurance tools identified where they were and made fixing them — a previously overwhelming task — quick and easy. Similarly, the Policy tool made light work of finding every instance of and updating static content like specific phrases, words, URLs, or bits of HTML across the site. On a scale of 1 to 100, the bank’s QA score soared from 60 to 98.
But for Valley Bank, our Analytics tool was also a gamechanger: The web team could rely on features like Behavior Tracking and Live Analytics to see what generated the most traffic and what CTAs were the most effective — a boon to optimizing the customer journey.
The results
64%
increase in Quality Assurance score
61%
increase in clicks to the Business Credit Card page
13%
increase SEO score
