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Executive Dinner: Authentic Visibility in the Age of AI Search

Restaurant Wils, Amsterdam | Tuesday, November 25 | 6:30 PM

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AI Search Has Changed How Brands Get Found 

AI is rewriting the rules of visibility. Search engines and AI systems now evaluate your content like a human expert, assessing credibility, structure, and intent, not just keywords. 

Today, visibility isn’t about publishing more content. It’s about being discoverable, trusted, and relevant in an AI-led world. 

Join a select group of marketing leaders for an exclusive dinner discussion on how AI-driven discovery and agentic content strategies are transforming SEO, content, and digital performance, and how you can turn this disruption into a competitive advantage. 

 

Why You Should Attend 

Understand the New Reality of Search 
Discover how AI search, AEO (Answer Engine Optimisation), and generative systems are reshaping how customers find and evaluate brands, and which signals you must optimise to remain visible. 

Get a Clear Framework for AI-Ready Visibility 
Learn how to connect SEO, content, accessibility, and analytics into one cohesive, AI-ready workflow that signals expertise and trust to both people and machines. 

Learn from the Experts 
Hear from Jeff Coyle, SVP of Strategy at Siteimprove, on how leading organisations are evolving from tactical SEO to AI-optimised content operations that continuously learn and improve. 

Network with Peers Who Understand the Challenge 
Join an exclusive group of senior leaders in SEO, digital experience, and brand strategy for open conversation, shared insights, and actionable ideas to thrive in an AI-first world. 

 You’ll Leave With 

  • A clear understanding of what AI search actually measures when ranking your site, and how to optimise for those signals. 
  • Practical insight into how to integrate AI intelligence with human strategy for stronger visibility and performance. 
  • Clarity on what defines true topical authority and how to build it sustainably. 
  • A framework for creating a data-driven, measurable visibility strategy that scales across every AI touchpoint. 

 

Who Should Attend 

Senior leaders responsible for: 
SEO | Content Strategy | Digital Experience | Web Performance | Accessibility | Brand | Analytics 

This is a private, invitation-only event with limited seating. RSVP now and our team will confirm your attendance within 48 hours. 

Event Agenda 

6:30 – 7:15 PM | Arrival, Networking & Drinks 
7:15 – 7:45 PM | Presentation: Jeff Coyle, SVP Strategy, Siteimprove 
7:45 – 9:30 PM | 5-Course Dinner & Roundtable Discussions at Restaurant Wils 
9:30 – 9:45 PM | Event Close

Speakers

Jeff Coyle

SVP, Strategy, Siteimprove | Co-founder, MarketMuse

Jeff Coyle is a pioneer in Generative AI and AI-driven content strategy and one of the architects behind the concept of Agentic Content Intelligence, the orchestration of accessibility, SEO, content quality, and analytics through intelligent automation. As SVP of AI Strategy at Siteimprove and co-founder of MarketMuse, Jeff has spent over 25 years transforming how organizations build trust, analyze content, optimize for search, and unify human and machine intelligence. A frequent keynote speaker at global conferences including Content Marketing World, SEO Week, and LavaCon, Jeff blends deep technical expertise with strategic clarity, helping brands evolve from disconnected optimization efforts to measurable, AI-ready visibility systems.