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Are you visible to AI? Most brands aren't.

A private executive dinner hosted by Siteimprove x Women in Tech SEO

32% of buyers are already using AI tools during their purchase journey. Most of their shortlists never include you — not because your content is wrong, but because your digital foundations are not ready for how AI systems read, evaluate, and surface brands.

This dinner is for the leaders who want to change that.

Join Siteimprove and the Women in Tech SEO community on May 13 for an evening of unfiltered conversation, strategic insight, and peer exchange around the one question every marketing leader should be asking right now: is our digital estate structurally ready to be understood by machines?

 

What you will walk away with

  • A clear picture of how AI search and answer engines actually evaluate your site — and where most enterprise brands fall short
  • A practical framework for turning accessibility, governance, and content quality into competitive visibility advantages
  • Real examples from enterprise organisations that have built measurable, durable performance by getting the foundations right first
  • Honest peer conversation with senior marketers who are navigating the same shift

 

Building Digital Foundations for AI-Driven Visibility

AI visibility does not start with citations or content volume. It starts with whether your digital estate is structured, accessible, crawlable, and clear enough to be interpreted, trusted, and reused by modern AI systems. The brands winning in AI search are not producing more content. They are operating from a stronger foundation.

Jeff will share how leading enterprise organisations have made this shift — moving from fragmented, reactive digital operations to a governed system that builds authority and performance over time — and what it takes to connect that work to outcomes leadership actually cares about.

This dinner is for you if you are a senior leader working across

SEO | Content Strategy | Digital Experience | AEO and AI Visibility | Accessibility | Web Performance | Brand and Marketing

It is not a webinar. It is not a panel. It is a working dinner with a room full of people who actually know the space — and want to be honest about what is changing.

Agenda

6:30 PM — Arrival, networking and drinks

7:15 PM — Presentation: Jeff Coyle, SVP Strategy, Siteimprove

7:45 PM — Three-course dinner and roundtable discussion

9:45 PM — Close

Hosted in partnership with Women in Tech SEO

Women in Tech SEO is one of the most respected and engaged communities in SEO and digital marketing. Open to all, the community brings together practitioners and leaders from across the industry who are serious about the craft, generous with their knowledge, and committed to raising the standard of the work.

 

Speakers

Hannah Smith

Head of Content at Women in Tech SEO

Hannah is the Head of Content at Women in Tech SEO. She works tirelessly with our community and our partners to create content, community initiatives, and conference experiences that educate, elevate, and amplify our amazing members. She is passionate about creating spaces where people feel safe, feel seen, and feel fully supported.

Jeff Coyle

SVP, Head of Strategy at Siteimprove & Co-Founder of MarketMuse

Jeff is an AI content marketing expert with more than 25 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology.