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Executive Dinner: When AI Shapes Discovery, How Is Your Brand Represented?

Search hasn’t disappeared. 
But it has fundamentally changed. 

Today, prospects are getting answers before they ever visit your website. 
AI systems summarize your positioning, compare you to competitors, and influence decisions upstream -often without you knowing how you’re being represented. 

Visibility no longer just means ranking. 
It means being the trusted source AI chooses to cite. 

Join Us for a Private Executive Dinner 

We’re hosting a select group of senior marketing leaders for an exclusive evening and executive briefing with Matt Bebanek Director, Solutions & Value Engineering, Siteimprove. 

This is a focused, peer-level conversation about what AI-driven discovery means for brand authority, visibility, and performance — and what to do about it now. 

📍 The Clarence Room, Frederick's 106 Islington High St, London N1 8EG 
🗓 March 5 
🕕 18:30 – 21:30 
Seats are limited. 

Why Join Us 

In our recent webinar, we explored the early signals: 

  • SEO, AEO, and generative discovery are rapidly diverging 
  • Authority and trust now determine machine visibility 
  • Accessibility impacts both user experience and AI interpretation 
  • Performance measurement is changing as AI intermediates the journey 

At this executive dinner, we’ll go deeper and more strategic. 

What We’ll Cover 

1. The Three Strategic Risks Facing Marketing Leaders 

  • Fewer top-of-funnel clicks 
  • Limited transparency into how AI represents your brand 
  • Competitors becoming the cited authority in your category 

2. What “Trusted Source” Really Means 

Beyond keywords. 
How to build demonstrable expertise, proof, clarity, and structure that AI systems recognize and elevate. 

3. Accessibility as Competitive Infrastructure 

Not a compliance checkbox — but a structural advantage in discoverability, usability, and credibility. 

4. Measurement in an Intermediated Journey 

How to rethink visibility, influence, and conversion when the customer path is no longer linear - or fully visible. 

5. Where Automation Accelerates and Where It Doesn’t 

How leading teams are moving from dashboards and audits to prioritized, intelligent action - without losing strategic control. 

Who Should Attend 

This event is designed for senior leaders accountable for: 

  • Digital growth and organic performance 
  • Content strategy and brand authority 
  • Marketing analytics and ROI 
  • Brand visibility and experience 
  • Accessibility and compliance oversight 

If you’re responsible for how your organization is discovered and trustedthis conversation is critical. 

Evening Agenda 

18:30 Arrival and networking drinks 
19:00 Executive briefing 
19:30 Dinner and peer discussion 
21:30 Close 

This is a by-invitation-only event with limited seating. RSVP now, and our team will confirm within 48 hours. 

Speakers

Matthew Bebenek

Director, Global Presales, Solutions & Value Engineering, Siteimprove

With over 10 years of experience in software solutions consulting, Matthew Bebenek has worked with clients across a wide range of analytics initiatives with varying complexities. As the Global Director for Solutions Engineering at Siteimprove, Matthew focuses on finding solutions for better managing data and helping accelerate change to deliver exceptional content experiences.