Join Siteimprove at Gartner Marketing Symposium| Xpo™ 2026

May 11–12 | InterContinental London - The O2 | Booth TBC

AI made content creation easy - managing it at scale is the real challenge.

Without strong accessibility and digital governance, content becomes fragmented, costly, and invisible - hurting your brand and limiting revenue.

Siteimprove.ai helps you take control. Our unified agentic content intelligence platform empowers marketing teams to strengthen digital governance and turn content into a high-performing growth engine.

Meet us at booth TBC to learn how leading enterprise teams are doing just that by:

• Increasing brand visibility with content that is structured, accessible, and governed to perform—optimized for both traditional search and AI-driven discovery so your brand shows up where it matters most.
• Reducing costs and improving efficiency through strong digital governance that eliminates manual, reactive workflows, minimizes duplication, and streamlines content management across teams and channels.
• Driving revenue growth by turning governed, high-quality content into a high-performing asset that attracts, engages, and converts across the customer journey.

Featured Session with Siteimprove & Shell

Building Digital Foundations for AI-Driven Visibility

Date & Time: May 11 | 13:15

Location: Marketing Xpo Stage

• Speakers:
• Tomasz Abramowicz, Head of Digital Solutions at Shell
• Jeff Coyle, SVP Head of Strategy at Siteimprove & Co-Founder of MarketMuse

As AI systems and search platforms increasingly interpret and summarize digital experiences, digital visibility depends on more than keywords. In this session, Tomasz and Jeff will share how enterprise organizations build strong digital foundations through accessibility, governance, and analytics to improve discoverability, trust, and measurable digital performance across complex web ecosystems.

Key Takeaways

• Why digital visibility has fundamentally changed — Understand how AI systems, search engines, and automated agents increasingly evaluate and interpret digital content, raising the importance of structural quality and accessibility.
• How enterprise organizations manage digital complexity at scale — Hear Shell’s perspective on governing large digital ecosystems while maintaining accessibility, consistency, and trust across global digital experiences.
• Why strong digital foundations enable AI acceleration — Learn how organizations with structured, accessible digital experiences can move faster using intelligent insights to optimize content and discoverability.
• How to connect accessibility, content performance, and analytics — See how connecting accessibility, content performance, and analytics helps organizations demonstrate measurable outcomes from digital improvements.

Connect with us

When content is structured, accessible, and governed, it performs - improving visibility, reducing inefficiency, and driving revenue.

By combining accessibility, SEO/AEO, content strategy, and analytics in one system powered by coordinated AI agents - Siteimprove.ai gives teams clear, actionable insight across the content lifecycle, integrating seamlessly into existing workflows to turn content into a scalable, high-performing growth engine.

Connect with us to see Siteimprove.ai in action.

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