Why Accessibility Is Now a Growth Strategy for Nordic Brands

The European Accessibility Act Is Changing the Market

Across the Nordics, marketing leaders are being asked to drive growth in mature, highly competitive markets.

At the same time, the European Accessibility Act (EAA) is raising expectations for digital experiences.

Join senior marketing and digital leaders for a focused discussion on the next phase of digital maturity across the Nordics.

Date: 4 March
Time: 9:00 AM – 11:00 AM CET
Venue: Havneholmen 33, 1561 Copenhagen, Denmark

Speaker:
Tobias Nyhuus Jensen
EU National Accessibility Expert
Senior Program Manager, Product & Tech, Siteimprove

But regulation is only part of the story.

The bigger issue?
Many brands are unintentionally excluding customers — and losing revenue without realising it.

Not because their products are inaccessible.
But because their digital experiences are.

The Audience You’re Not Reaching

Accessibility is often framed as compliance.

In reality, it’s about reach.

• Customers with permanent disabilities

• Ageing populations

• Situational barriers (mobile use, low light, noisy environments)

• Cognitive overload in complex digital journeys

In the Nordics — where digital maturity is high and brand trust matters — invisible exclusion carries real commercial consequences.

If people cannot easily perceive, navigate, or understand your digital experience, they don’t convert.

They move on.

Why This Matters for Nordic Leaders

For organisations across telecom, industrial manufacturing, retail, media, education, healthcare, and finance, accessibility is no longer just a compliance conversation.

It is:

• Market expansion

• Brand credibility

• Competitive positioning

• Long-term resilience

The brands that remove barriers early gain reach and trust.
The brands that delay risk quiet, incremental revenue loss.

Who Should Attend

This session is designed for senior marketing and digital leaders in the Nordics. If you are responsible for growth, brand trust, or digital performance — this conversation is for you.

What You’ll Gain

By the end of this session, you will:

• See how digital exclusion directly impacts reach and revenue

• Understand where accessibility most often blocks growth

• Reframe accessibility from compliance cost to market opportunity

• Identify the commercial risks of doing nothing

• Gain a leadership lens for scaling inclusive growth across teams

Accessibility is not a task.
It is a system for sustainable growth.

Join us on 4 March at our Copenhagen office for a strategic conversation on how inclusive digital experiences can unlock greater reach, stronger trust, and long-term commercial impact across the Nordics.