How to use Siteimprove.ai in the new AI search world

AI-driven tools like ChatGPT and AI Overviews are rewriting the rules of discoverability. Traditional SEO alone is no longer enough—Generative Engine Optimization (GEO) is a new discipline on the rise. This guide shows how to use Siteimprove.ai to navigate this shift and thrive, optimizing content for both SEO and GEO at every stage of the content lifecycle.

What you’ll learn

• How to find high-impact content opportunities with AI-powered auditing and research
• Why building topic authority is critical for both SEO and GEO
• How AI-generated briefs help scale content creation without losing brand voice
• How "human-in-the-loop" AI enhances writing and editing
• Why compliance, accessibility, and SEO must align before publishing
• How unified reporting proves ROI across SEO, paid, and social campaigns
• What executive dashboards reveal about revenue attribution and long-term impact

Who is this guide for?

• Marketing leaders who need clear ROI and strategic alignment
• Digital marketing teams optimizing across SEO, PPC, and social
• SEO specialists looking for predictive prioritization and GEO-readiness
• Content teams scaling high-quality content with AI support