Siteimprove a Representative Vendor in the 2026 Gartner® Market Guide: Answer Engine Visibility Tools

New Gartner Research

AI search is reshaping how customers discover brands. Generative tools like ChatGPT, Gemini, and Perplexity are rapidly becoming key discovery channels. According to Gartner, nearly one‑third of buyers now use generative AI during their purchasing journey, and AI discovery is approaching parity with traditional search. To compete in this new landscape, organizations must ensure their content is discoverable, accurate, and optimized for AI-generated answers.

Download the Gartner Market Guide to learn:

• The shift from search engine to answer engines and why Answer Engine Optimization (AEO) is emerging as a critical marketing discipline
• The capabilities organizations need to monitor and optimize AI visibility
• How marketers can measure "share of answer" across generative AI platforms
• The vendors helping organizations adapt to AI-driven discovery

Gartner Recognizes Siteimprove

Siteimprove is proud to be a recognized Representative Vendor in the 2026 Gartner Market Guide for Answer Engine Visibility Tools.

Siteimprove’s unified agentic content intelligence platform brings together accessibility, SEO/AEO, analytics and content strategy. The platform helps organizations monitor and improve visibility in AI search results, identify technical barriers that prevent AI systems from accessing content, and optimize digital experiences for search engines, AI models, and human users alike.

Get the independent analyst perspective on the emerging answer engine visibility tools market and learn how leading organizations are adapting to AI‑driven discovery.

Download the Gartner Market Guide

Disclaimer

Gartner, Market Guide for Answer Engine Visibility Tools, Noam Dorros, Isoke Mitchell, Serena Philip, 9 March 2026.

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