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Digital marketing that’s in the bag

In a world where roughly 20 percent of global purchases take place online, who out there can afford not to invest in a digital storefront? Retailers of all sizes need a marketing machine that will fuel powerful customer journeys, drive sales, and maybe even entice those same customers into brick-and-mortar stores. 

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B2C marketing teams trust Siteimprove with their content intelligence needs.

Build-A-Bear WorkshopCuisinart logoCONAIRJordan's FurnitureLand O’LakesWawa

What makes us the right fit? 

SEO strategy 

Today’s consumers expect to search for, find, and order an item in a matter of seconds, so the stakes are high when it comes to SEO.

With Siteimprove’s advanced tools, you can build a keyword strategy that brings customers straight to your site, and then optimize it as needed at every stage along the way. 

Accessibility compliance

WCAG, ADA, and Section 508 standards are core to digital marketing, but without automation, upholding them can take a lot of (expensive!) time. The good news? Our tool crawls your site for every issue, whether that’s missing alt tags or insufficient color contrast. This doesn’t just equal compliance, but also revenue: After all, when you signal that your brand is inclusive, your customer base automatically broadens. 

Content marketing 

Your customers are hungry for content to justify their purchases, from reviews to recommendations, so good content marketing can make all the difference – but only if you know what’s working to drive sales.

That’s where our Top Paths feature comes in, to help you identify which content pieces drive conversions and ditch approaches that don’t deliver. 

Comprehensive analytics

A quick glance at your Siteimprove dashboard shows you everything from which CTAs work best to close sales, to full-funnel views of what's working and what’s not.

Best of all, the data is presented in an intuitive way, so everyone on your team can understand it; that transparency fuels powerful collaboration.  

Solutions for every retail marketing team

Retail buyers move fast, and so do your digital channels. Siteimprove helps retail brands unify data, protect margins, and keep every customer touchpoint on-brand—no matter which team owns it.

Marketing Leaders

Give retail leadership a single view of performance across ecommerce, marketplaces, and brand sites—so you can protect margin, prioritize spend, and prove the impact of every initiative.

Explore solutions for Marketing Leaders
Performance Marketers

Optimize spend across paid, organic, and email with privacy-safe analytics that show which campaigns actually move revenue, not just clicks.

Explore solutions for Performance Marketers
Content Marketers

Build product and campaign pages that load fast, rank for critical retail terms, and stay compliant with accessibility and brand standards at scale.

Explore solutions for Content Marketers

A new path that champions accessibility

"Siteimprove has provided us clarity and transparency into so many areas we had never dreamed of. The ability to get immediate insights has helped us improve our workflows and decrease time spent on fixing issues by more than 50%. The best part is that we can already see a positive impact on our revenue."

Mary Rodgers

Senior Director of Marketing Communications at

Cuisinart

Read the case study>

See also how Land O’Lakes and QV Skincare use Agentic Content Intelligence - Siteimprove to improve inclusivity, performance, and ecommerce growth.

Feature you’ll love: Monitor behavior and clicks

Know exactly where users are spending time on your site and where, when, and why they convert on a given page with interactive heat and click maps.

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A unified platform for your entire team

SEO strategy

Go beyond basic rank tracking. Our platform provides the deep competitive intelligence and performance data you need to uncover hidden opportunities, report on the impact of your SEO efforts, and protect your organic traffic.

Accessibility compliance

Get a real-time view of your organization's accessibility posture across every site and brand. Prioritize issues by business risk, track progress against internal policies and external regulations, and report improvements in a way that legal, compliance, and executives will actually trust.

Content marketing

Get a comprehensive view of campaign performance across all channels. Track traffic and engagement, see where users drop off, and understand which sections keep them engaged so you can optimize content strategy and budget effectively.

Comprehensive analytics

Get a comprehensive view of campaign performance across all channels. Track traffic and engagement, see where users drop off, and understand which sections keep them engaged so you can optimize content strategy and budget effectively.

Ready to create a winning customer experience?

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Siteimprove solutions for retail FAQs

Siteimprove provides advanced tools to build a keyword strategy tailored for retail, helping direct customers to your site and optimize your online presence at every stage.

Siteimprove supports key accessibility standards including WCAG, ADA, and Section 508, by crawling your retail site to identify issues like missing alt tags or insufficient color contrast.

Siteimprove's content marketing tools, like the Top Paths feature, help retailers identify which content pieces are most effective at driving conversions and understand which approaches are less successful.

Siteimprove offers comprehensive analytics dashboards showing which calls to action are effective, providing full-funnel views of performance, and presenting data intuitively to help retail teams collaborate and understand online performance.

Siteimprove offers interactive heat and click maps that visualize where users spend time and where, when, and why they convert (or don't) on specific pages of your retail website.