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Defending topic authority with web accessibility

Learn how to regain control in the AI search landscape and optimize your digital content to be easily discovered.

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In this webinar featuring Emily Kumar, Search Strategist at Indiana University, we discuss a secret for improving your content’s visibility to your audience: web accessibility. We’ll explore how the search engine landscape is changing fast and discuss how to maintain topic authority with web accessibility & user experience best practices. 

Watch our on-demand webinar to gain expert insights into: 

  • Becoming a trusted source for AI-enabled searches
  • Standing out for the topics you’re known for 
  • Making your content more accessible for all 

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Watch now to ensure that web results about leading services and programs come directly from the source – that’s you! 

Gain instant access to this essential webinar recording and to the slides. 

Speakers

Emily Kumar

Search Strategist at Indiana University

Emily Kumar is a Search Strategist at Indiana University, where she works to expand SEO and AI optimization knowledge and adoption across IU's web portfolio. She has been leveraging Siteimprove’s Marketing and SEO Enterprise tools to better connect search strategy and user experience with the university’s broader brand and marketing goals. 

Christina Adams CPWA, Senior Manager of Digital Accessibility at Siteimprove.

Christina Adams, CPWA

Manager of Digital Accessibility at Siteimprove

Christina Adams is a Certified Professional in Web Accessibility (CPWA) with extensive experience in web development and user experience design. Christina has helped numerous organizations optimize their digital products and processes by combining technical expertise with user-centered design to ensure accessible and innovative solutions empower diverse audiences.

Diane Kulseth, Manager, Digital Marketing Consulting at Siteimprove

Diane Kulseth

Manager, Digital Marketing Consulting

Diane Kulseth is the Manager for Digital Marketing Consulting at Siteimprove. In her role, she works with clients to build a stronger digital marketing strategy and oversees the various service offerings we provide customers. With over 10 years of cross-vertical experience, Diane enjoys digging into and solving complex digital marketing problems that customers face so they can connect with qualified audiences and increase their brand reach.